Coachella Trend: Blue-Mirrored Frames

18 Apr

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After many days of looking through the Coachella lookbook, if you will, I found one popular trend that will carry through this summer: blue-mirrored sunglasses. Nina Dobrev was spotted wearing Peepers’ Crossroads sunglasses last weekend at Coachella Music Festival. Nina rocked her pair with a denim look out on the polo fields ($16.99; http://www.peeperspecs.com).

During the same weekend, Kylie Jenner was photographed wearing Milk the Goat and similar blue-mirrored sunglasses. The reality star rocked a bohemian chic look in her Noosa Shorts and Zuma V-Top ($72 and $69; http://www.milkthegoat.com).

How would you style these sunglasses?

#Music Mondays: Coachella Artists and the Power of Social Media

14 Apr

With the closing of Coachella Weekend 1 yesterday, I’m serving up a few of my favorite remixes where both the remixed artist and producer were both on the lineup.

So, you have BANKS, Disclosure and Daughter – all performed live at Coachella. And then you have the producers: Shlohmo, Flume and Sound Remedy, who remixed these tracks and played at Coachella too.

With that in mind, Coachella is a perfect example of how the power of social media is changing the way artists share music. Not only is the average consumer getting music faster, but the artists themselves are passing music around to create beautiful works of collaborative art! Enjoy the sounds, readers!

Music Festival Must Haves: Top 10 Things to Pack

7 Apr

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Many of you readers and PR folks have asked about whether or not I’d do a round-up on music festival must-haves. Well, the answer is yes! And so you know, these “must-haves” are all from off the top of my head - no PR pitches influenced this post. However, if you have any suggestions, let me know in the comments or by shooting me an email. There are more reviews to come around festival gear :)

Gym Gear: My #1 pick. This isn’t for working out at the local Palm Springs gym on your “down time” — it’s for jumping around at night when it’s a bit colder and you want to rock out without your dress flying up. Think about it, Coachella is a work out! And when the sun goes down, no one cares about your latest head-to-toe look. So, why not be comfortable and really enjoy yourself. Check out Nike for awesome printed leggings.

Ear Plugs: Use them during those heavy bass shows without blocking out all the noise.My favs are the Surefire EP4 Sonic Defender Ear Protection - your ears will thank you later.

Hair Powder: This is a top must-have for any and all festivals. Whether you are camping or in a hotel, you’ll need hair powder to freshen up your coif. I literally went four days without washing my hair and it still looked amaze – true story!

Sunglasses: I love fashionable sunglasses, but I hate losing expensive pairs. Check out Forever 21 for sunglasses that won’t break the bank.

Lotion with SPF: Stay tan without turning red by lathering up with SPF: once in the morning and afternoon.

Vaseline: It gets very dry in the summer and skin cracks, especially when you are baking in the desert sun. Make sure you are ready to face the heat with some jelly.

White Sharpie: Express yourself with face paint and tribal art. This pen is safe for skin and water and fade resistant. Get inspired on Pinterest here.

Mirror: Personally, I love to camp at festivals. However, I still love to get glammed up! Take a small stand-up mirror, so you can prop it up at camp before emerging from your tent as a beautiful butterfly ;)

Water Bottle: Have your water bottle in hand, in purse or tied onto your backpack at all times. You’ll want to stay hydrated 100% of the time. Love the Camelbak Groove – I use it every day.

Baby Wipes: OK, this is really only for the campers. At Coachella especially, there are VERY long shower lines and sometimes you just need to make sacrifices… Use a baby wipe, some water from your water bottle and you’re good to go.

#MusicMonday: East Bay Hustle by ScottyLib

7 Apr

For the past few years, my dear friend Scotty Liberatore has been bangin away on his MPC, pulling together old school sounds with East Coast beats. Now, I’m so proud to be able to feature his latest creation here on my blog today: East Bay Hustle.

Take a listen! He describes it as, “Maybe not the best beat for lyrics but the guitar is dirty. The sample is from an Ohio Players vinyl I bought for 50 cents at a flea market in Oakland.” He doesn’t need to be that modest – the track is easy on the ears ;)

Follow Scotty’s music and photography on Twitter here: @ScottyLib

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INFOGRAPHIC: The Power of Music In Numbers

2 Apr

INFOGRAPHIC: The Power of Music In Numbers

Rockin Product Placement: Ellie Goulding and SZA

1 Apr

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Product placement is an integral component to marketing your product to consumers. Why? It brings the products to life, gives them a personality and allows consumers to connect with it as something aspirational and tangible. Currently, leading fashion brands like RVCA and This is a Love Song are fitting singers like Ellie Goulding and SZA for their performances and photo shoots. And the interesting part, is that these pieces specifically, are moderately priced. This allows their fans to purchase and ultimately increase affinity by wearing their clothes.

Learn more about the brands these talented singers are wearing below. Oh, and while you’re reading,  listen to a few of favorite tunes I’ve chosen for your listening pleasure :)

Ellie Goulding, above, is wearing the Bali-born brand, THIS IS A LOVE SONG, which has already garnered the attention of an influential style set with the likes of notable names including but not limited to Cheryl Cole, Leigh Lezark, Kylie Jenner, Katy B, Cara Delevingne, Hannah Bronfman, Chelsea Leyland, Rita Ora, Katy B, Chloe Noorgard, Jourdan Dunn, and more…

Fun fact: THIS IS A LOVE SONG is the result of two best friends, many music festivals and not enough awesome stuff to wear. This Is A Love Song, commonly referred to as TIALS for short, was established by best friends Stephanie Vermaas and Nina Hadinata. The duo, who quite literally live and produce the brand out of Bali, first conceptualized the TIALS in hopes of delivering fun and affordable party clothes to party girls worldwide. With THIS IS A LOVE SONG the two best friends hope to bring party-ready clothes to the masses that evoke the care free spirit of a music festival (which, of course, is the duo’s favorite type of party).

Vocalist SZA performs in concert wearing RVCA’s Free Streets Overalls during the Maverick Music Festival at Maverick Plaza on March 21, 2014 in San Antonio, Texas. (Photo by Rick Kern/WireImage) RVCA describes it’s women’s collection as it “was built upon the balance of opposites: order, chaos…past, present…dark, light. The RVCA girl is no different. She’s inspired by street culture as much as the runway.”

 

PR Couture: The Fashion PR Book – Ready to Launch

1 Apr

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It’s been a long time coming, but I’m finally able to post about my friend and colleague Crosby Noricks’s, founder of PR Couture,  “Ready to Launch,” a book filled with the knowledge and support needed for fashion PR interns and entry-level practitioners to successfully break into this media-rich career. The book also features a contribution from yours truly on starting your own blog!

The success of popular reality TV shows like “Project Runway,” “Kell on Earth” and “The City,” have inspired many public relations students and recent graduates to break into the world of fashion PR. However, undergraduate public relations programs rarely focus with any depth into the realities of working in this industry and top agencies are highly competitive at even the internship level. For five years, students and industry practitioners have solved this problem by turning to PRCouture, a top destination to discover and discuss the ever-evolving role of public relations, marketing and social media in the fashion industry.

This insider’s guide is the first of its kind, and pulls back the curtain on the catwalk with an information-dense, fun-to-read adventure through the fast-paced world of fashion PR. Highlights include contributions from more than two dozen fashion PR pro’s working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital , Style House PR, and Regan Communications. Topics covered in this insider’s guide to fashion PR include:

  •  The difference between PR, marketing and advertising
  • What to expect from a career in public relations
  •  Title and salary breakdown
  • How to position yourself to get noticed for the job you want
  • Actual job interview questions from top fashion PR agencies
  • Contact information for 20 of the top New York-based fashion PR agencies
  • How to use Twitter as a job search tool
  • Identifying personal goals and a career vision to carry you into the future

 

“Ready to Launch: The PR Couture Guide to Breaking into Fashion PR” is available in print for $17.99 or digital format for $14.99 on Amazon.com.

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