Content Series: Budweiser launches MADE Underground to Create the Ultimate Band of Street Performers

28 Jul

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Today, Budweiser unveiled its 2014 MADE for Music campaign, drawing on the brand’s long-standing support of great music and great artists of all types around the world. Inspired by the global confluence of music and other dynamic forms of artistic expression, Budweiser MADE for Music gives global music fans access to some of the most unique musicians, artists and creators that inspire greatness in all of us.

MADE Underground will follow Budweiser’s round-the-globe search for an eclectic mix of street musicians to create a global “busker band”, consisting of the most unique underground and street performers, that will ultimately perform at the Budweiser Made in America festival on Saturday, August 30th.

“Music’s ability to inspire millions of people around the world everyday can come from unknown but passionate artists like these street musicians as easily as it can from global icons like JAY Z and Rihanna. We’re proud to celebrate that this year by giving fans access to all levels of artists dedicated to pursuing their craft with passion and creativity,” said Camilo Durana, Global Director, Budweiser Sports and Entertainment.

The MADE Underground series, produced by Noisey, VICE’s music channel, Budweiser and Alex Da Kid, will follow Jamie N Commons, a British folk musician and Brooklyn-based four-piece band, X Ambassadors, as they hit the streets and subways of London, Rio de Janeiro, New York and Philadelphia to find these talented, unsung geniuses of global music. They, in collaboration with Budweiser, will bring together the passion and talent of underground performers from around the world to convene an all-star symphony of diverse street sounds from these world capitals.

“Living in New York, it’s hard to miss the amazing talent around every corner which is why I am so thrilled to work with Budweiser’s MADE Underground to showcase the truly brilliant street performers throughout the world and highlight the energy they bring to our city life,” said Sam Harris of X Ambassadors.

How is this content series being marketed, you ask?

The MADE Underground series trailer is available now at a Budweiser YouTube site via vanity URL, www.budweisermusic.com. Further episodes will be available in the coming weeks: London on August 4, New York on August 12, Philadelphia on August 19 and Rio on August 26. The series will then feature two episodes around the band’s first rehearsal in LA and then finally their performance at the 2014 Budweiser Made in America Festival, which will both be available post festival.

Once again, MADE for Music will bring fans closer to Rihanna through a series of collaborations to be announced later this year. Additionally, the 2014 MADE for Music initiative will be supported by a global campaign featuring JAY Z and Rihanna running across more than 85 countries around the world where fans can enjoy a Budweiser. It will integrate refreshed OOH (Out of Home), print, MADE for Music packaging and content available on budweisermusic.com.

Budweiser will also bring live music experiences to fans around the world through over 150 live music events, including MADE In parties across the United States, Budweiser Storm EDM events throughout China and the Budweiser Made in America simultaneous festivals in Philadelphia and Los Angeles on August 30 and 31, 2014.

Check out the trailer below to get a taste of what’s to come!

 

Social Commerce Spotlight: Shoppost

25 Jul

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Ever want to sell new merch quickly through social? Or, place a buy button directly on your Facebook post featuring the latest dress you want to push to customers? Well, now you can with Shoppost!

No more tabs or redirects, this free social commerce app allows brands to easily drive awareness for products and sell in Facebook’s newsfeed via an interactive post. Prospects and customers can browse product variations, view photos and/or videos of the product all without leaving Facebook.The app also works with other major social media channels including Twitter, Pinterest and Google+. I had a chance to watch their intro tutorial today, and let me tell you… it looks super user friendly.

If you try it out, which I hope you do, let me know what you think in the comments below. And, learn more by watching their overview video on the Shoppost website here.

Stay tuned!

19 Jul

Hey Consuming PR readers,

After taking a summer break, we’re back. So, not to worry. Keep checking back here for more in the coming days :)

Hope you’re enjoying your summer as well!

RVCA Debuts VELVET ECLIPSE Swim Collection & Music Video

12 Jun

RVCA Velvet Eclipse Swim Collection Video. Filmed in Long Beach, CA by Brandon Jensen. Song by Nylo. 

 

Rather than RVCA debuting their Velvet Swim Collection with only a standard lookbook, the clothing brand has created a music video that brings the pieces to life. This way, consumers can understand the product without going into the store, which could give the consumer a motivation to buy sooner.

Videos like this are not only purchase drivers, but they are also vehicles to communicate the brand identity in a way that draws the consumer into their desirable “lifestyle.” And why not pull it all together with great music? RVCA teamed up with Nylo, who’s Soundcloud can be found here. I liked the song so much, that I let the video play all the way through — great way to keep your viewer watching for longer!

Want to look through all the separates and bodies? Click here: SHOP NOW

Social Customer Service Tips

10 Jun

Below are a few things I like to keep in mind when managing customer service on social. Have any more to add?

  • Recognize in a timely manner. Even if you are unable to quickly answer someone’s question or concern, make sure you at least say you’ll get back to them. This way, they know they’ve been heard and will, hopefully, stay patient.
  • Find a solution. After letting the customer know you’ve heard them, now it’s time to find a solution for them. Act as their partner, rather than someone behind the glass. Asking questions is a good thing, but try to think of all the questions that will give you the right information you’ll need rather than going back and forth. This will save you both time.
  • Take it offline. If the conversation is becoming heated or is taking to many back-and-forth public messages, take it offline. Your community will be happy you did as this could cannibalize message streams. Once they’ve received the necessary information, think about posting to the message stream where the convo all started so that other community members can benefit and see a resolution. 
  • Compensate. Prepare an arsenal of treats. Ask your manager if you can give out coupons codes, free samples/products, etc. when necessary. Of course, these should only be used in the right situation. So, put together a document outlining when it’s deemed appropriate.
  • Record. Remember to track these customer questions and issues so you can determine trends, prepare FAQs, social content, etc. This tracking will also help every team in the organization. For example, if there’s a functionality that’s causing customers grief, you can send this trend over to the developers so they can improve the product. 

#MusicMonday: Lightning in a Bottle Edition

19 May

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This Friday marks the first official day of Lightning in a Bottle 2014! If you don’t already know, this festival combines yoga, speakers and music over three days in Bradley, CA. And this year, Moby will be speaking. Tickets are still available here: http://lightninginabottle.org/tickets/

Enjoy a few of my favorites from the lineup!

 

Giveaway: SOL REPUBLIC Relays

15 May

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Hey Readers! I’m teaming up with SOL REPUBLIC and giving away a free pair of Relays – color of your choice. Just comment below with your favorite song and your Twitter handle if you have one. I’ll pick the lucky winner at random next Wednesday, May, 21, 2014. Ready, Set, GO!

PRODUCT REVIEW

They’ve got great clarity and a nice bass for those workouts or traveling. And the shape of the ear pieces are like little buttons that fit right against your ear so they won’t fall out.

I’m also a big fan of using them in the office. If you have to grab something out of your drawer or bag while on a conference call, they won’t awkwardly fall out! Not sure if that happens to you, but it happens to me all. the. time.

You can find SOL REPUBLIC online here:

Good luck, readers!

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