Comments on: Abercrombie & Fitch’s CSR Attempt http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/ A public relations blog about fashion and consumer brands. Fri, 30 Jul 2010 20:24:07 +0000 hourly 1 http://wordpress.com/ By: Rebecca http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/#comment-542 Rebecca Sun, 01 Feb 2009 20:41:39 +0000 http://consumingpr.wordpress.com/?p=15#comment-542 Well, as soon as I saw the picture and read the article, it sounded to me like someone just did not like abercrombie & fitch. I shop there a lot and i have never seen a picture that obscene once in that store. The most they ever have are the guys shirts off, or the girl in a bathing suit in the summer, but you could also walk outside your house in the summer if you lived at the beach and see the same thing. Yes, it may be a new marketing idea for them to get more people into there stores. I do not see any reason why they are protesting the renaming of the hospital just because they think that there is "sexual advertisement" when there is no such thing at abercrombie & fitch. Well, as soon as I saw the picture and read the article, it sounded to me like someone just did not like abercrombie & fitch. I shop there a lot and i have never seen a picture that obscene once in that store. The most they ever have are the guys shirts off, or the girl in a bathing suit in the summer, but you could also walk outside your house in the summer if you lived at the beach and see the same thing. Yes, it may be a new marketing idea for them to get more people into there stores. I do not see any reason why they are protesting the renaming of the hospital just because they think that there is “sexual advertisement” when there is no such thing at abercrombie & fitch.

]]> By: bry0000000 http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/#comment-8 bry0000000 Fri, 25 Apr 2008 05:19:21 +0000 http://consumingpr.wordpress.com/?p=15#comment-8 Maybe crisis communication would help, but if I were A&F, I would walk away from trying to brand an emergency room. In this case, I think it's too obvious that A&F's donation is not altruistic, which is important because we as a society tend to believe that donations need to be altruistic, especially in the case of public services. Wanting to rename an emergency center is a good way to say "Hey, I have an underlying motivation for donating to you." Maybe crisis communication would help, but if I were A&F, I would walk away from trying to brand an emergency room. In this case, I think it’s too obvious that A&F’s donation is not altruistic, which is important because we as a society tend to believe that donations need to be altruistic, especially in the case of public services. Wanting to rename an emergency center is a good way to say “Hey, I have an underlying motivation for donating to you.”

]]> By: Liz Harney http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/#comment-6 Liz Harney Wed, 23 Apr 2008 23:55:02 +0000 http://consumingpr.wordpress.com/?p=15#comment-6 This may be a stretch, and I'm not taking Abercrombie's side, but what if this is their attempt to reach a new audience - new customers? From their point of view it is probably smart marketing. Then again, if people are getting upset, maybe it's not. This may be a stretch, and I’m not taking Abercrombie’s side, but what if this is their attempt to reach a new audience – new customers? From their point of view it is probably smart marketing. Then again, if people are getting upset, maybe it’s not.

]]> By: tiffanyderville http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/#comment-5 tiffanyderville Wed, 23 Apr 2008 06:28:03 +0000 http://consumingpr.wordpress.com/?p=15#comment-5 Sarah, This is what Dr. Jim Grunig refers to as the misguided little league strategy. Make some ethically questionable decisions and then support the little league team in attempt to make your organization's problems disappear. Thanks for drawing attention to this excellent topic. Tiffany Sarah,

This is what Dr. Jim Grunig refers to as the misguided little league strategy. Make some ethically questionable decisions and then support the little league team in attempt to make your organization’s problems disappear. Thanks for drawing attention to this excellent topic.

Tiffany

]]> By: patrickfoulon http://consumingpr.com/2008/04/22/abercrombie-fitchs-csr-attempt/#comment-4 patrickfoulon Wed, 23 Apr 2008 03:57:18 +0000 http://consumingpr.wordpress.com/?p=15#comment-4 Well when I read this news I immediately saw the image in my head of emergency and recovery rooms decorated with the giant wall murals of gorgeous people with no shoes or shirts seemingly having the greatest time playing 'tag'...I agree that either some advertisement changes need to be implemented, or perhaps find someone in the A&F company that is responsible for the donation and name it after them? Regardless, I cannot see the name flying. Well when I read this news I immediately saw the image in my head of emergency and recovery rooms decorated with the giant wall murals of gorgeous people with no shoes or shirts seemingly having the greatest time playing ‘tag’…I agree that either some advertisement changes need to be implemented, or perhaps find someone in the A&F company that is responsible for the donation and name it after them? Regardless, I cannot see the name flying.

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