Nike’s Blog Evaluation

According to the businessandblogging.com’s criteria the Nike’s blog checks out as both a “good and bad blog.” Inside.nikebasketball.com is updated every few days with each post focused on a specific topic of basketball. The posts are also relevant and written in an engaging manner. 

Although the blog follows the criteria for a “good blog,” it was very hard to find on the Google search engine. After typing the words “nike blog” I would have expected every Nike blog to be listed on Google. It was also very disappointing to find that there is one-way communication; there is no area to post a comment after the post. This creates a defensive and unresponsive environment. 

Aside from the criteria on businessandblogging.com, I was unimpressed with the use of a black background and the use of confusing links. I had no idea where the link titled “Los Angeles” would take me and what it would be blogging. 

I rate this blog: Poor.

On a scale of 1-10:

Ease of Finding: 2 I was unable to find the Nike’s basketball blog when I typed in “Nike blogs.” I thought it would be easy to find it if I were to type in those two words but it wasn’t. 

Frequency: 8 The blog was updated every few days but never every day or more than once a day. I would have liked to think that a corporate blog would hire enough people to keep the blog updated a few times a day. 

Engaging Writing: 10 I’m not a huge fan of basketball but there was a presence of good writing that was engaging even though I’m not an expert. 

Relevant: 10 Every piece of writing has to do with basketball and people and items that relate to the sport.

Focused: 10 For the amount of blogs Nike has this is definitely focused because it is strictly about the  basketball industry.

Honest: 10 I believe in the Nike brand and because of it’s reputation the writing seems honest. 

Interactive: 10 They have a chat site, images as well as video. The blog is very interactive.  

Responsive: 1 There is no way I could find a way to leave comments about the posts. 

The Nike’s basketball blog received a total of 61 out of 100. 

Nike Fortune 500 Business Blogging Wiki