Comments on: Smart Marketing Move By Betsey Johnson http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/ A public relations blog about fashion and consumer brands. Fri, 13 Jan 2012 05:49:15 +0000 hourly 1 http://wordpress.com/ By: Patrice http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/#comment-519 Fri, 19 Dec 2008 20:38:17 +0000 http://consumingpr.wordpress.com/?p=226#comment-519 I believe this was before the accessory line pumped some money into the company

]]> By: sessary http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/#comment-518 Fri, 19 Dec 2008 19:23:52 +0000 http://consumingpr.wordpress.com/?p=226#comment-518 Patrice,

Wow, even a few years ago there was trouble? Interesting…

- Sarah Essary

]]> By: sessary http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/#comment-517 Fri, 19 Dec 2008 19:22:05 +0000 http://consumingpr.wordpress.com/?p=226#comment-517 Reena Rai,

It is upsetting that designers are pulling out of Bryant Park. I just hope that this doesn’t continue and Fashion Week becomes a thing of the past. (I know those words are blasphemous…)

- Sarah Essary

]]> By: Patrice http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/#comment-516 Fri, 19 Dec 2008 18:57:12 +0000 http://consumingpr.wordpress.com/?p=226#comment-516 She really amazing. I remember she showed in her showroom instead of the tents a few years ago because to have the budget to do so she would have had to let some staff go.

]]> By: Reena Rai http://consumingpr.com/2008/12/19/smart-move-for-betsey-johnson/#comment-514 Fri, 19 Dec 2008 09:02:49 +0000 http://consumingpr.wordpress.com/?p=226#comment-514 I think it’s a smart move to do a diffusion line, as people are looking to more affordable clothing at this time. I’ve heard a lot of things about ranges at Target, and seen for myself the hype over H&M collaborations so on the PR front it should be invaluable for Betsy Johnson.

However, I think the decision not to show in Bryant Park might be a bad decision, the assumption will be that the company is facing trouble by cutting costs. I think more designers should have the mindset of Karl Lagerfeld, but of course he can pretty much afford whatever he wants!

http://fashiondaydreams.blogspot.com

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