Comments on: Alternatives to Fashion Week http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/ A public relations blog about fashion and consumer brands. Fri, 13 Jan 2012 05:49:15 +0000 hourly 1 http://wordpress.com/ By: sessary http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-568 Wed, 11 Feb 2009 21:14:07 +0000 http://consumingpr.com/?p=316#comment-568 Clarinova,

Thanks for sharing your thoughts on the purpose of fashion shows. It’s wonderful that shows can bring in orders, build relationships and serve as marketing tools all at one time. Very efficient.

Best,

Sarah

]]> By: clarinova http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-567 Wed, 11 Feb 2009 21:02:12 +0000 http://consumingpr.com/?p=316#comment-567 We’d seen the same low turnout for the Action Sports Retailer show, with about 30 fewer brands from the last show. ( http://cli.gs/yNQdhW ) Many major brands took conference rooms to write orders, but did not have booths on the floor.

In regard to Deacon’s comment, shows can have several purposes: marketing, writing orders, building relationships, etc. As Deacon noted, the marketing-heavy shows like NYFW and ASR saw substantial declines, but order-writing shows like WWIN ( http://cli.gs/e419es ) are booked solid for Feb 2009

I think that will be the trend: marketing shows will see declines in attendance as marketing moves to more cost effective options like the Web, but shows that emphasize writing orders and building relationships will do fine.

]]> By: sessary http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-561 Wed, 11 Feb 2009 07:20:12 +0000 http://consumingpr.com/?p=316#comment-561 Deacon,

I love your enthusiasm! Online shows are another innovative and low-cost alternative to Fashion Week. Great idea. This alternative will bring more people to their show and offer full access to more consumers.

Best,

Sarah

]]> By: deacon http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-560 Wed, 11 Feb 2009 05:49:50 +0000 http://consumingpr.com/?p=316#comment-560 the right move: viktor & rolf online show last season.

with all the cancellations on the fall ‘09 shows, we really don’t understand why designers don’t produce online shows. one word: technophobia.

we can understand why fashion editors don’t like this format; online shows lessen the ‘importance’ and the elitism of the fashion bubble world. but everyone else would embrace it. what is not to love when you know anna wintor would be watching the viktor & rolf show the same way i am watching it now. talk about fashion democracy!

any buyers really placing orders during the shows? any real paying customers actually get into the shows? no! basically, it is just an advertising event. they do it because that’s what you are suppose to do. can fashion figure out a more creative way to market the products?

]]> By: sessary http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-546 Tue, 03 Feb 2009 05:26:29 +0000 http://consumingpr.com/?p=316#comment-546 ybfree,

Thank you for the comment! I’ll keep an eye on Westchester County.

Best,

Sarah

]]> By: sessary http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-545 Tue, 03 Feb 2009 05:24:29 +0000 http://consumingpr.com/?p=316#comment-545 FashionBrand,

I did not know designers were using YouTube in place of runway?!? That is very innovative and with the changing times.

Best,

Sarah

]]> By: ybfree http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-544 Tue, 03 Feb 2009 03:08:13 +0000 http://consumingpr.com/?p=316#comment-544 I know for some it seems like outer space. Westchester County has many chic, funky, and glamourous places to hold fashion shows. Plus plenty of money is up here ^_^

]]> By: FashionBrand http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-543 Mon, 02 Feb 2009 17:32:21 +0000 http://consumingpr.com/?p=316#comment-543 I think it’s great that more designers are making their new collections more accessible to real people. Fashion Shows have become very elitist.

I like the idea that some designers have of using social media such as YouTube instead of an expensive runway show.

]]> By: sessary http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-539 Sun, 01 Feb 2009 05:49:29 +0000 http://consumingpr.com/?p=316#comment-539 Alix1,

I agree with you. Oh the hoopla!

Best,

Sarah

]]> By: Alix1 http://consumingpr.com/2009/02/01/alternatives-to-fashion-week/#comment-538 Sun, 01 Feb 2009 05:48:09 +0000 http://consumingpr.com/?p=316#comment-538 Presentations are just as effective! One can view the collection without the big hoopla!

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