Twitter is the fastest and most concise way to exchange information. Bloggers use it to promote themselves, track up-to-date trends and immerse themselves in their industry. Twitter can also be used to promote companies, labels, celebrities and those who want to be connected and consume information at light speed.
Fashion bloggers, designers and apparel companies utilize twitter in a way that may change the face of fashion. Nordstrom (@Nordstrom), Saurette (@Saurette), Solessence (@Solessence), and Hayden-Harnett (@hayden_harnett) are all companies tweeting frequently about trends and their own products. With the exception of WWD, fashion trends are mostly reported by print magazine on a monthly basis. Now, with the use of Twitter, fashionistas everywhere can consume fashion 24/7. This enables consumers to become inspired by trends, designers and celebrities at any moment.
Twitter paves the way for fashion trends to come and go in a matter of seconds. The astronomical number of exchanges between people on twitter ignites this type of behavior.
As fashionistas exchange trends on twitter, consumers will be overloaded with trends and fashion news. Don’t get me wrong, I’m happy that there is an overload of fashion news accessible at my fingertips, but this might mean that trends will have shorter life spans.
Consumer brands and fashion labels thrive on trends. Department stores pick up on these trends in order to drive business. With the use of buyers, department stores seek out labels that are consistent with current trends. As trends start to have shorter life spans department stores may not have the capacity to keep up. Boutiques, on the other hand, have the capacity to thrive with the changing trends because they have a smaller inventory.
Can businesses keep afloat if trends have shorter life spans? And will boutiques thrive while department stores go by the wayside?