Comments on: Pitching to Santa Claus: How To Pitch in the Current Market http://consumingpr.com/2009/12/23/pitching-to-santa-claus/ A public relations blog about fashion and consumer brands. Tue, 10 Apr 2012 15:06:53 +0000 hourly 1 http://wordpress.com/ By: Sarah Essary http://consumingpr.com/2009/12/23/pitching-to-santa-claus/#comment-801 Wed, 28 Apr 2010 20:12:57 +0000 http://consumingpr.com/?p=653#comment-801 Of course! Thanks for checking in.

- Sarah

]]> By: Rosalinda Birk http://consumingpr.com/2009/12/23/pitching-to-santa-claus/#comment-799 Tue, 27 Apr 2010 20:55:58 +0000 http://consumingpr.com/?p=653#comment-799 I’m so happy to have found your source of this specific topic which match my blog and forum, can I use some of it there if I go and link to your blog?

]]> By: Sarah Essary http://consumingpr.com/2009/12/23/pitching-to-santa-claus/#comment-716 Wed, 23 Dec 2009 21:43:29 +0000 http://consumingpr.com/?p=653#comment-716 Agree! It’s easy to create a hook, but it’s using the right one for the particular reporter that makes for a successful pitch.
Thanks for sharing, Davina!

Best,
Sarah

]]> By: Davina K. Brewer http://consumingpr.com/2009/12/23/pitching-to-santa-claus/#comment-715 Wed, 23 Dec 2009 18:50:55 +0000 http://consumingpr.com/?p=653#comment-715 Trying to shoe-horn an off-topic idea through the back door with a random hook or tie-in won’t get it done.

Having legitimate news, right for the reporter and media outlet is the best way. As you outline, that means reading and researching the writer/mag/blog, and getting them the right pitch for their audience. FWIW.

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