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Photographer Spotlight: Scotty Liberatore

26 Apr

It feels like just yesterday when I met Scotty Liberatore, an up-and-coming San Francisco photographer and transplant from Somerville, Mass. Over the past year, we’ve become close friends living it up in the Bay Area together.

Recently, I asked Scotty to share a little more about his passion for photography with me so that I could share his story with all of you! Check out our Q&A below for more info on how he’s honing his photography skills in San Francisco. Then, feel free to follow Scotty on Flickr, Tumblr and Twitter.

Q. How did you get your start in photography?

A. As a young hoodlum growing up in the city, I had a passion for documenting my adventures — starting off by shooting rollerbladers and skateboarders doing tricks. That later then evolved into focusing my point of view on the people themselves than the skating alone.

Q. What is your inspiration?

A. Honestly, my inspiration stems mostly from my frustration with the industry. I can’t stand most photographers and their corny, boring style. This reaction to the mainstream motivates me to get out there and do something cool and different.

Q. Any plans for the future?

A. Simple: keep shooting and keep evolving.

Q. You’re living in one of the largest tech hubs. What are your thoughts on the influence of social media on photography?

A. Social media is changing the hell out of the game. I take a picture on Tuesday and come Thursday that picture will have been viewed by more than 1,000 people. Crazy, right?!

As much as I love sites like Flickr and Model Mayhem, the  problem I see with them is that most people aren’t completely transparent. It seems like people are afraid of being real and vulnerable on those sites, while many give negative criticism when they’re the ones who should be looking in a mirror. In my opinion, this behavior is stifling creativity and keeping a lot of amateur photographers from growing as artists.

In the end, these sites are great ways to gain exposure, make friends (and enemies) and seek advice from professionals. I don’t know about everyone else, but I can’t wait for the day when there’s a “Dislike” button.

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Model Spotlight: Cameron Lee

14 Apr

(Photo Credit: Bailey Harada Stone)

A few months ago, I had the pleasure of connecting with model Cameron Lee at Fashion’s Night Out. And after hitting it off, I thought it would be fun to share his story with Consuming PR readers! Check out this Q&A below to learn more about Cameron including his most memorable moment, advice for aspiring models and his take on social media in the fashion industry. Enjoy!

Q. What are your favorite designers?

A. Favorite designers are Alexander McQueen, Calvin Klein, Dolce & Gabbana, Levi’s, Betsey Johnson, Versace, Hugo Boss. Also the many local designers like Estrella Tadeo who owns The Mission Statement, a store which houses many old and new native Bay Area designers’ collections.

Q. When did you know you wanted to pursue modeling?

A. I knew that I had an interest in fashion from when I was very young. I became more aware of my appreciation for the idea as I started getting older and was unable to explore it as much as I had wanted because, of my upbringing in a small rural town in southern Wisconsin. It wasn’t until I moved to San Francisco and was trying to figure out how to create some extra income that I actually considered modeling. I replied to a post on Craigslist for a student photographer to see if I would even get a response. I did, and everything has kinda snowballed from there, through networking and collaborating with local photographers, stylist, hair and makeup artists and anyone in between. I have been enjoying every minute of it!

Q. What’s been your most memorable moment so far?

A. I’ve been modeling for more than a year now. My most memorable moment so far is when I was asked to be model for an iStockphoto convention and paired with a female model for a “live” photo shoot where photographers could practice directing. Needless to say, we had to work with a room full of photographers, creative directors and observers. I’ve never had to go through so many emotions in four hours! While it was an amazing learning experience, I now have much more sympathy for caged zoo animals on display. Ha.

Q. How do you think social media will change the modeling industry?

A. I’m amazed at how technology has made our world smaller. People are more connected than ever and it’s allowing people to branch out and communicate with other like-minded people.

Social media allows for people to take control and promote themselves and others without the pressure of outside sources; allowing for more creative control and also the added benefit of immediate response. I definitely feel that social media has enabled me to network and keep in contact with friends/clients much easier than if it never existed. The time is now, so I’m taking advantage of it for all it’s worth!

We are able to follow the lives and endeavors of individuals we may not know, have known or met through social media like Facebook, Twitter, Myspace, etc. Hopefully, I’ve inspired those in my social network to take the chance and become who they want to be by following their dreams.

Q. What is your long term goal in modeling?

A. I have several goals in mind for my future in modeling. My long term goal in modeling is to be published by big name designers.

For now, my short term goal is to network and collaborate with creative individuals who can help teach me more about the industry and possibly help me become a fashion photographer. Hopefully start doing projects that incorporate acting.

Also, I want to have fun! This is my chance to do something that I can show my kids one day — to let them know that I tried something that is hard and that people usually think of as only a dream.

I went to school to pursue a career in art. After years working jobs that seemed to offer not much more than financial stability, I now want to take the time to pursue something creative and that keeps my imagination going. It’s therapeutic for me.

Q. Do have any advice for aspiring models?

A. Never let anyone say you are incapable. I believe in being in control of your own destiny. It was soon after moving to San Francisco that, on my way out of my apartment one morning, I noticed a BMW smashed into the wall right next to the entrance of my apartment building. Life is too short. If I would have walked out of my house at the wrong time, I could have been pinned between the brick and a luxury vehicle.

There will always be people in the world telling you that you’re incapable, but I also believe that there are just as many people who will believe in your abilities.

For more information on booking, check out Look Model Agency. And, for creative collaborations, find Cameron on Model Mayhem.

Slideshow Photo Credit: Nicky Nylon, Bailey Harada Stone, William Perls, digitalHe-Robin Bourbonnais, Jonne C. Johnson

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Happy Birthday! Consuming PR Turns Three Years Young This Week

12 Apr

To all my digital fashionistas and ‘os – thanks for reading Consuming PR!

It’s been three years since my first blog post and, let me tell you, much has happened. I’ve graduated from college, moved to San Francisco and now work in Digital Public Relations at Edelman Digital. It seems like only yesterday that I was working at AHPR, the student-run PR agency, and sitting in the School of Journalism at the University of Oregon pondering the direction of my blog for an assignment in my Advanced PR Writing course instructed by the wonderful Tiffany Gallicano (@Gallicano).

Thank you for all the comments and views over these past three years. Tell me, what were your favorite posts since April of 2008 when I posted this cute little nugget below?! Anything you’d like to see here in the future?

Oh, and note that after you read my first post below, I still live with my Puggle, I practice my music, and coincidentally, I’ve boomeranged back to Edelman!

Consuming PR Gets a New Look

30 Nov

Hello there, Consuming PR readers! Don’t be alarmed because this blog looks a little different — I’ve changed the theme to make things more readible.

You like? Feel free to let me know your thoughts on the change by posting comments here!

So, as Consuming PR grows up a bit, let us give homage to the yesteryear. Thanks for reading and continuing to be a part of my world!

RIP “Pilcrow” theme

Photographer Spotlight: Molly Sedlacek

18 Aug

Molly Sedlacek recently took these studio shots of me and I wanted to share her work with all of you!

“I truly believe that one person’s vision can become a view of millions. I apply this to everything I do as a human being, using communications and photography to create a more sound platform between companies and individuals,” explains Sedlacek.

Check out her website and more of her incredible work here: mollysedlacek.com

New Chapter

29 Jun

(View from the Edelman SF office)

It’s been a few weeks since my last blog entry, but I’m happy to say things are up and running and you’ll have more blogging coming your way!

I’ve recently joined the Edelman Digital team in San Francisco. Already in my second week at the office, it’s been an amazing experience learning from the best in the biz and honing in on my social media skills. For up-to-the-minute social media, consumer and fashion news, follow me on Twitter @ConsumingPR. Talk to you soon!

Kickin’it Old School with AHPR

28 Apr

Last night, I had the pleasure of guest speaking via Skype with my alma mater’s student-run PR agency, Allen Hall Public Relations. I presented with my SHIFT colleague Allie Cefalo (@alliecefalo) about agency life and how to set yourself apart after graduating college.

It’s been an amazing journey from when I once was in the shoes of a student, but I’m not very far from that place. Even after college, I am constantly being challenged and learning new things. There is never a day where I’m not learning new ways of practicing PR from my colleagues.

Here are a few of tips Allie and I presented last night, which pertain to job searching as a recent grad:

  • Always keep your finger on the pulse. Even if you want to take time off after college, remember to blog or volunteer your PR services. Employers like to see someone who keeps their skills fresh.
  • Research the company you’re meeting. Be prepared to ask questions and offer up current information on the company.
  • Send thank-you cards and e-mail the potential employer when you see coverage of their client. It will show that you are already tapped in to their industry.
  • Prepare to show a portfolio of work; whether it be writing, design or even your social media skills.
  • Don’t be afraid to dive into a new industry. If you already have a love for PR, chances are you will enjoy more than one industry.

Curious about branding yourself? Wondering how a recent grad lives in a big city? Let me know if you have any questions!

Voices in American Fashion

31 Mar

          

Thursday, April 1 | 6:30 – 8:30 p.m.
Washington Post Style Editor Robin Givhan leads a conversation with past National Design Award Winners Francisco Costa (Women’s Creative Director of Calvin Klein Collection), Yeohlee Teng, and Maria Cornejo about their work and the role of fashion in contemporary culture.

  • Designs are featured in Design USA: Contemporary Innovation.
  • Galleries open from 5:30 p.m. – 6:30 p.m.
  • Live Web-cast at www.cooperhewitt.org.

****
Location:
Cooper-Hewitt, National Design Museum
2 East 91st Street
New York City

Admission:
General, $15
Seniors and members, $10
FREE for students

Registration:
General public should register online at http://events.cooperhewitt.org

My San Francisco Treat

11 Feb

 

Photo: view from my apartment window!

As you know, it’s been several weeks without posting to my blog. In the past few weeks, I’ve been a busy bee: making a move to San Francisco and starting a new job at SHIFT Communications. I’m so glad to finally settled in, especially before NYFW explodes into the blogosphere!

Currently working on the consumer team, I am gaining a lot of experience right off the bat and learning all there is to know about SHIFT. Already, I’ve had the pleasure to meet Principal Todd Defren and jump right into working on social media and traditional PR projects.

I’ll be buzzing around the city a lot, so catch me on Twitter @ConsumingPR when you want a dose of Consuming PR! Any fun SF hot spots to recommend?

Branding The Real(ity) You

3 Dec

As markets become more and more saturated, it is important to brand yourself as an individual. Emerging new technologies, social media tools, the current job market and reality television are all forces bringing people closer together in a survival of the fittest.

Examples of successful personal branding include pioneers like Karl Lagerfeld, Anna Wintour and Paris Hilton. These people are more than designers, editors and socialites: they are brands. @LakiaGordon explains, “make sure your everyday appearance is reflective of your brand. Promote your passion daily because you never know who you’ll meet.”

It’s also crucial to surround yourself with similar brands and people to help drive your identity. @derville shares her advice, “establish a niche area of specialization. Follow and interact with others in that niche area. Blog and tweet about your area.”

Lastly, give people something tangible like industry news, images, product, or a portfolio of work. @adamstahr shares,  “when branding yourself, don’t underestimate the importance of a body of work. Be a doer, not merely a thinker and talker.”

Incorporating these practices into daily life will create your personal brand and place you in the forefront of your niche. What other ways do you brand yourself?

photos from davidonoue.com, CuteCarry.wordpress.com , Lexposure.net

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