(View from the Edelman SF office) It’s been a few weeks since my last blog entry, but I’m happy to say things are up and running and you’ll have more blogging coming your way! I’ve recently joined the Edelman Digital team in San Francisco. Already in my second week at the office, it’s been an [...]
Entries Tagged as ‘Uncategorized’
April 28, 2010
Kickin’ it Old School with AHPR
Last night, I had the pleasure of guest speaking via Skype with my alma mater’s student-run PR agency, Allen Hall Public Relations. I presented with my SHIFT colleague Allie Cefalo (@alliecefalo) about agency life and how to set yourself apart after graduating college. It’s been an amazing journey from when I once was in the shoes of [...]
March 31, 2010
Voices in American Fashion
Thursday, April 1 | 6:30 – 8:30 p.m. Washington Post Style Editor Robin Givhan leads a conversation with past National Design Award Winners Francisco Costa (Women’s Creative Director of Calvin Klein Collection), Yeohlee Teng, and Maria Cornejo about their work and the role of fashion in contemporary culture. Designs are featured in [...]
December 3, 2009
Branding The Real(ity) You
As markets become more and more saturated, it is important to brand yourself as an individual. Emerging new technologies, social media tools, the current job market and reality television are all forces bringing people closer together in a survival of the fittest. Examples of successful personal branding include pioneers like Karl Lagerfeld, Anna Wintour and [...]
August 20, 2009
New People Brings Japanese Pop Culture Fashion to Northern California
Last Saturday, while staying at Hotel Kabuki, I had the pleasure of attending the New People opening party in Japantown, San Francisco, for which brought sensory overload and new life to my fashion favorites. “New People is a 20,000 square foot, striking, contemporary building located at 1746 Post Street in the heart of San Francisco’s [...]
June 21, 2009
Designer Spotlight: Thinking Outside the Handbag
(From left to right: Madra, Nirvana, Moksha) A few weeks ago, I was approached by Meukz with some of the hottest handbags that will take you from summer to fall and day to night. The line caught my eye for their innovative design and use of materials. In this economy, it is important to set [...]
May 16, 2009
Crisis Communication: Twitter Saves The Tworld
Crisis communication is one public relations activity that is rarely implemented but always important to have in place. When a product fails, an outbreak occurs, financial crisis arises or whatever the case may be, crisis communication plans keep the peace and give direction in a time of chaos. During major situations, crisis communication relies heavily on outsourcing PR professionals to man multiple [...]
April 28, 2009
Zappos Expands Product Line
Zappos.com isn’t just offering shoes anymore. Recently, the online retail Web site expanded to fashion, beauty and home decor. The company is kicking off these additions in celebration of Mother’s Day by offering free shipping and even free overnight upgrades with a 365-day return policy. Searching for new avenues and opportunities is a perfect example [...]
April 21, 2009
Thrift Store Sales Rise Above Economy
Thrift stores are thriving in this economy and beating out the competition of big name retail stores. As people go green and hoard their cash, thrift stores are seeing a boom in business! The mndaily.com reports, “While other businesses are reporting decreasing sales, Goodwill stores have seen at least 10 percent increases in same-store retail [...]
