The economy is in a bad place right now…yada yada yada. Don’t freak out and the market will bounce back…yada yada yada. True, public relations practitioners need to be aware of these trying times but might we find diamonds in the rough? Brand perception means everything to companies right now because consumers are reluctant to [...]
Posts Tagged as ‘Brand Identity’
November 21, 2008
Abercrombie & Fitch Refuses to Lower Prices
Many luxury brands have recently slashed prices. “This is an unusual time. You have to be creative at this moment,”says Ralph Toledano, chief executive of Chloé. Although lowering prices can help business, some believe it can affect brand image. “While $2,000 handbags and $700 stiletto heels are still expensive for most people, if prices drop [...]
