Converse’s newest 1HUND(RED)s for Spring brings a new meaning to DIY fashion featuring the creative talents from 100 internationally celebrated musicians, artists, designers and even you! Anyone can build their own pair of shoes and make a difference with the customizable “MAKE MINE (RED)” option. This is another way to use cross promotion with a [...]
Posts Tagged as ‘Corporate Social Responsibility’
December 8, 2008
Public Relations Agencies Help (PRODUCT) RED
Photo: The Seattle Times This past week was an important week for (PRODUCT) RED. It wasn’t difficult in the slightest to find your favorite brands turning red. Even the Space Needle turned red! As an intern I have had the chance to experience working on Starbucks. It was great to experience the buzz generated by [...]
April 22, 2008
Abercrombie & Fitch’s CSR Attempt
Corporate social responsibility is a great way for businesses to recognize the interests of society while acknowledging their impact on their audiences and environment. Abercrombie & Fitch has come up with a “brilliant” CSR tactic donating $10 million to the construction of a trauma center at Nationwide Children’s Hospital in Columbus, Ohio. The most shocking part of [...]
