Posts Tagged as ‘Crisis Communication’

June 24, 2008

J.C. Penney Points the Finger

It’s hard for me to believe that J.C. Penney had nothing to do with the racy advertisement submitted to the Cannes Lions Awards by Epoch Films. The advertisement, which can be found on You Tube, suggests that the retailer is endorsing teenage sex. The Wall Street Journal writes that “Mike Boylson, chief marketing officer for [...]

April 22, 2008

Abercrombie & Fitch’s CSR Attempt

Corporate social responsibility is a great way for businesses to recognize the interests of society while acknowledging their impact on their audiences and environment. Abercrombie & Fitch has come up with a “brilliant” CSR tactic donating $10 million to the construction of a trauma center at Nationwide Children’s Hospital in Columbus, Ohio. The most shocking part of [...]