Gift-giving season is over and we now set our sights on the New Year’s Eve trends. After one day of digesting the holiday dinners and potlucks, we’re now on the search for sequins and shiny fabrics for the best price. Shoppers are looking for a deal and researching through their social media networks to get [...]
Posts Tagged as ‘Economy’
December 23, 2009
Pitching to Santa Claus: How To Pitch in the Current Market
It’s not about the must-have Tickle Me Elmo this year, it’s about the savings. This year, pitching holiday gift guides was much different from years past. It was important to be cognizant of the economic climate and to position products by highlighting the added value or the savings. When pitching a product, it’s necessary to understand [...]
March 10, 2009
Job Seekers: Surving the Recession as a Public Relations Professional
Photo: What to wear to the office Many people have recently asked for my advice on breaking into the public relations industry. There are many students eager to graduate and hop into their dream job. Don’t get me wrong, having a fire in the belly is a wonderful thing but you must be careful. It [...]
March 1, 2009
Fashion Industry Looks To Customer Service For Bailout
Customer service is the springboard for successful public relations and marketing strategies. Anyone can act as the “customer.” Whether someone is a fashionista shopping for the newest pair of Manolos or a journalist shopping for a captivating story. Building and maintaining good relationships is key to public relations. Nordstrom is probably the best example of [...]
February 13, 2009
Fall ’09 Fashion Color Report
You’ll want to listen to Tim Gunn when he tells you to use Tide TotalCare to keep your colors vibrant because Pantone, the world-renowned authority on color and provider of color systems, has announced their Fashion Color Report for Fall 2009! FabSugar reports, “‘the most popular colors for Fall really represent a thoughtful palette. That’s [...]
December 23, 2008
Designer Collaborations: Give The People What They Want!
Fashionistas are protesting once again! I hate to break it to ya, but it looks like Betsey Johnson will not be launching a diffusion line with H&M or Target. “‘The rumors are false,’” a rep confirmed to People.com,” reported by The Cut. Only a few days ago we were cheering on the label for their [...]
December 19, 2008
Smart Marketing Move By Betsey Johnson
UPDATE (December 22, 2008): Looks like this was only a rumor. Read following post for more details. Now, here’s a smart marketing move! Betsey Johnson, my favorite uber-girly and sexy designer label, is scaling back on their February show and spending the money on a new venture. The label’s CEO Chantal Bacon, according to The [...]
December 5, 2008
Public Relations Saves The Day!
The economy is in a bad place right now…yada yada yada. Don’t freak out and the market will bounce back…yada yada yada. True, public relations practitioners need to be aware of these trying times but might we find diamonds in the rough? Brand perception means everything to companies right now because consumers are reluctant to [...]
