Posts Tagged as ‘Edelman’

April 16, 2008

Cosmetics SpokesSUPERwomen

Edelman went against the norm when they launched their brilliant Dove campaign. Oprah picked up on the campaign and featured the Dove spokeswomen on her show. The strategy had successfully driven the message of real beauty to women over 20 years of age, but after watching television this afternoon I noticed many cosmetic companies have yet to [...]