Last week, Mashable’s Macala Wright Lee shared her advice on fashion brands using location-based marketing to engage customers. As a professional with an interest in learning more about these types of social media tools, I wanted to share Lee’s thoughts on this emerging trend. She explained, “it’s important to remember that location-based marketing efforts can [...]
Posts Tagged as ‘fashion’
June 21, 2009
Designer Spotlight: Thinking Outside the Handbag
(From left to right: Madra, Nirvana, Moksha) A few weeks ago, I was approached by Meukz with some of the hottest handbags that will take you from summer to fall and day to night. The line caught my eye for their innovative design and use of materials. In this economy, it is important to set [...]
December 5, 2008
Public Relations Saves The Day!
The economy is in a bad place right now…yada yada yada. Don’t freak out and the market will bounce back…yada yada yada. True, public relations practitioners need to be aware of these trying times but might we find diamonds in the rough? Brand perception means everything to companies right now because consumers are reluctant to [...]
November 21, 2008
Abercrombie & Fitch Refuses to Lower Prices
Many luxury brands have recently slashed prices. “This is an unusual time. You have to be creative at this moment,”says Ralph Toledano, chief executive of Chloé. Although lowering prices can help business, some believe it can affect brand image. “While $2,000 handbags and $700 stiletto heels are still expensive for most people, if prices drop [...]
October 27, 2008
Seattle’s Thread Show
Seattle’s Thread show, put on by Joan Kelly of Joan & Jared Events, was a great success! Thread is an independent shopping event with shows in San Diego, Seattle, Los Angeles, San Francisco, and Miami. These events feature one-of-a-kind pieces and rare sneak peaks of complete designer lines before they appear on the racks. At [...]
October 12, 2008
HP Goes Fashion Forward
UPDATE (December 4, 2008): It has finally arrived! HP Vivienne Tam “digital clutch” is now available for order at www.hpdirect.com/minivt. If you order by Dec. 12, you can get one just in time for holiday giving. A few days ago I was approached by HP to check out their new special edition notebook. This stylish [...]
October 7, 2008
Jump Around!
My #1 favorite pick from every fashion week is…the jumpsuit! Bring solace to your wardrobe conundrums by investing in a few chic jumpsuits for Spring ’09. I promise, you won’t ever have to worry about piecing together outfits during the unpredictable weather season. Stylists are catching on to this trend and pulling jumpsuits from designer [...]
