Credibility is another important factor when creating a “sticky” message. A story with details is more believable than a story without. Chapter four of Made To Stick, by Chip Heath and Dan Heath, explains that “concrete details don’t just lend credibility to the authorities who provide them; they lend credibility to the idea itself.”
When stories [...]
Posts Tagged as ‘made to stick’
May 26, 2008
Abstract Messages
Abstract art uses shapes and colors to represent a message. The painting, shown left, resembles a face, however, we cannot determine whether the face is of a man or a woman.
Messages can also sometimes be abstract. Chapter three of Made to Stick, by Chip Heath and Dan Heath, explains how concrete language is important [...]
