UPDATE (December 22, 2008): Looks like this was only a rumor. Read following post for more details. Now, here’s a smart marketing move! Betsey Johnson, my favorite uber-girly and sexy designer label, is scaling back on their February show and spending the money on a new venture. The label’s CEO Chantal Bacon, according to The [...]
Posts Tagged as ‘Marketing’
November 21, 2008
Abercrombie & Fitch Refuses to Lower Prices
Many luxury brands have recently slashed prices. “This is an unusual time. You have to be creative at this moment,”says Ralph Toledano, chief executive of Chloé. Although lowering prices can help business, some believe it can affect brand image. “While $2,000 handbags and $700 stiletto heels are still expensive for most people, if prices drop [...]
