Converse’s newest 1HUND(RED)s for Spring brings a new meaning to DIY fashion featuring the creative talents from 100 internationally celebrated musicians, artists, designers and even you! Anyone can build their own pair of shoes and make a difference with the customizable “MAKE MINE (RED)” option. This is another way to use cross promotion with a [...]
Posts Tagged as ‘(PRODUCT) RED’
January 24, 2009
ELLE Magazine Turns (RED)
30 editions, internationally, of ELLE Magazine will turn (RED) for their February issue. The magazine has teamed up with Gisele Bundchen and Scarlett Johansson in the fight against AIDS in Africa. Gisele Bundchen is found on each February cover wearing a variety of (RED) clothing. This strategic effort of cross-promotion is important to recognize because [...]
Filed under Corporate Social Responsibility
Tags: (PRODUCT) RED, (RED), AIDS, AIDS in Africa, Bono, ELLE, fashion, Gisele Bundchen, Philanthropy, Scarlett Johansson
December 8, 2008
Public Relations Agencies Help (PRODUCT) RED
Photo: The Seattle Times This past week was an important week for (PRODUCT) RED. It wasn’t difficult in the slightest to find your favorite brands turning red. Even the Space Needle turned red! As an intern I have had the chance to experience working on Starbucks. It was great to experience the buzz generated by [...]
