Photo: view from my apartment window! As you know, it’s been several weeks without posting to my blog. In the past few weeks, I’ve been a busy bee: making a move to San Francisco and starting a new job at SHIFT Communications. I’m so glad to finally settled in, especially before NYFW explodes into the [...]
Posts Tagged as ‘Public Relations’
December 5, 2008
Public Relations Saves The Day!
The economy is in a bad place right now…yada yada yada. Don’t freak out and the market will bounce back…yada yada yada. True, public relations practitioners need to be aware of these trying times but might we find diamonds in the rough? Brand perception means everything to companies right now because consumers are reluctant to [...]
November 21, 2008
Abercrombie & Fitch Refuses to Lower Prices
Many luxury brands have recently slashed prices. “This is an unusual time. You have to be creative at this moment,”says Ralph Toledano, chief executive of Chloé. Although lowering prices can help business, some believe it can affect brand image. “While $2,000 handbags and $700 stiletto heels are still expensive for most people, if prices drop [...]
