Gift-giving season is over and we now set our sights on the New Year’s Eve trends. After one day of digesting the holiday dinners and potlucks, we’re now on the search for sequins and shiny fabrics for the best price. Shoppers are looking for a deal and researching through their social media networks to get [...]
Posts Tagged as ‘recession’
December 23, 2009
Pitching to Santa Claus: How To Pitch in the Current Market
It’s not about the must-have Tickle Me Elmo this year, it’s about the savings. This year, pitching holiday gift guides was much different from years past. It was important to be cognizant of the economic climate and to position products by highlighting the added value or the savings.
When pitching a product, it’s necessary to understand the [...]
March 10, 2009
Job Seekers: Surving the Recession as a Public Relations Professional
Photo: What to wear to the office
Many people have recently asked for my advice on breaking into the public relations industry. There are many students eager to graduate and hop into their dream job. Don’t get me wrong, having a fire in the belly is a wonderful thing but you must be careful. It is [...]
March 1, 2009
Fashion Industry Looks To Customer Service For Bailout
Customer service is the springboard for successful public relations and marketing strategies. Anyone can act as the “customer.” Whether someone is a fashionista shopping for the newest pair of Manolos or a journalist shopping for a captivating story. Building and maintaining good relationships is key to public relations.
Nordstrom is probably the best example of placing [...]
