Archive | April, 2008

Ralph Lauren Outfits 2008 Olympics

29 Apr

It is very exciting to see such an admired designer outfit U.S.A. representatives. Polo Ralph Lauren has designed outfits for the Opening Ceremony Parade that are reminiscent of his classic 20s and 30s style.

This strategic move will give Ralph Lauren even more staying power in the fashion world. Creating a strong presence around the world will help Ralph Lauren further his brand. According to the The Cut, New York Magazine’s Fashion Blog, “A Ralph Lauren Polo spokesperson admitted to earning under $10 million for the deal. The company’s okay with the paltry sum because the venture provides an opportunity to spread its tentacles to China, where Polo don’t have nearly as much going on as its European counterparts.”

It is a delight to see U.S. citizens embrace his elegant design with the use of clean lines and elegant silhouettes.I hope to see a new trend on the rise after the 2008 Olympics in Beijing. Could this mean that polo shirts and khakis will be more and more prevalent in men’s style? Goodbye to baggy jeans and boxers, hello to pinstripes and ascots. Stay classy, U.S.A.!

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Nike’s Blog Evaluation

29 Apr

According to the businessandblogging.com’s criteria the Nike’s blog checks out as both a “good and bad blog.” Inside.nikebasketball.com is updated every few days with each post focused on a specific topic of basketball. The posts are also relevant and written in an engaging manner. 

Although the blog follows the criteria for a “good blog,” it was very hard to find on the Google search engine. After typing the words “nike blog” I would have expected every Nike blog to be listed on Google. It was also very disappointing to find that there is one-way communication; there is no area to post a comment after the post. This creates a defensive and unresponsive environment. 

Aside from the criteria on businessandblogging.com, I was unimpressed with the use of a black background and the use of confusing links. I had no idea where the link titled “Los Angeles” would take me and what it would be blogging. 

I rate this blog: Poor.

On a scale of 1-10:

Ease of Finding: 2 I was unable to find the Nike’s basketball blog when I typed in “Nike blogs.” I thought it would be easy to find it if I were to type in those two words but it wasn’t. 

Frequency: 8 The blog was updated every few days but never every day or more than once a day. I would have liked to think that a corporate blog would hire enough people to keep the blog updated a few times a day. 

Engaging Writing: 10 I’m not a huge fan of basketball but there was a presence of good writing that was engaging even though I’m not an expert. 

Relevant: 10 Every piece of writing has to do with basketball and people and items that relate to the sport.

Focused: 10 For the amount of blogs Nike has this is definitely focused because it is strictly about the  basketball industry.

Honest: 10 I believe in the Nike brand and because of it’s reputation the writing seems honest. 

Interactive: 10 They have a chat site, images as well as video. The blog is very interactive.  

Responsive: 1 There is no way I could find a way to leave comments about the posts. 

The Nike’s basketball blog received a total of 61 out of 100. 

Nike Fortune 500 Business Blogging Wiki

April Showers Bring May Flowers

23 Apr

Forecasts show sunny skies and floral prints in our futures! The fashion bloggers have all covered and raved about floral prints during the early spring/summer runways and now that the season is here I am pleased to say the bloggers know what’s up! Designers such as Carolina Herrera, Christian Lacroix and Balenciaga are all participating in this spring fling. It’s great to see bloggers breaking into the world of fashion and actually picking up on the latest fashion trends of spring ’08.!

Whether it be work or play, wearing floral prints is easy to do. When I think of a floral print I picture myself in a dreaded sun dress. This will not be the case during the spring season, I promise. I particularly admire Lilly Pulitzer for her work-appropriate tile print sheath dress. Pulitzer’s use of structure and femininity creates a classic piece to add to any wardrobe while keeping up with the trend. Another favorite of mine is Anne Klein’s use of belts cinched at the waist paired with plunging neck lines to exaggerate the feminine shape of her floral print dresses.

Integrating feminine silhouettes and prints will ease the pressure of having to hide our figures in tent dresses and “maternity wear” that most of us have purchased in the past four months.

Abercrombie & Fitch’s CSR Attempt

22 Apr

Corporate social responsibility is a great way for businesses to recognize the interests of society while acknowledging their impact on their audiences and environment. Abercrombie & Fitch has come up with a “brilliant” CSR tactic donating $10 million to the construction of a trauma center at Nationwide Children’s Hospital in Columbus, Ohio. The most shocking part of it all: The NCH could be renaming the building to the Abercrombie & Fitch Emergency Department and Trauma Center. 

It makes sense for their CSR attempt tot arget children in hopes to further encourage support for its children’s store, abercrombie kids. However, Abercrombie & Fitch needs to change their advertising campaign. The use of sexual advertisements to represent a company that targets children and teens doesn’t seem to go hand-in-hand with a children’s hospital and many are speaking out against this relationship. The Campaign for a Commercial-Free Childhood has sent a letter signed by approximately 70 pediatricians and academics stating their position on the situation.

Both the New York Times and Fox News have covered the protest against renaming the hospital. Fox News features an article written by the Associated Press that ends with the following quote: “Abercrombie & Fitch is well known for pushing the envelope in terms of teen sexuality, and to have an emergency room named after them is ludicrous,” said Dr. Victor Strasburger, a professor of pediatrics at the University of New Mexico, who signed the letter faxed to Nationwide Children’s Hospital.

How would you handle the bad press from this CSR move? I think it’s time for some crisis communication.  

Cosmetics SpokesSUPERwomen

16 Apr

Edelman went against the norm when they launched their brilliant Dove campaign. Oprah picked up on the campaign and featured the Dove spokeswomen on her show. The strategy had successfully driven the message of real beauty to women over 20 years of age, but after watching television this afternoon I noticed many cosmetic companies have yet to catch on. 

Companies such as Rimmel, Estee Lauder and Maybelline all utilize gorgeous actresses and models as spokeswomen (or as I like to call them, “spokesSUPERwomen”). Many of these successful women take advantage of the latest beauty treatments and innovative plastic surgery techniques as well as employ chefs and personal trainers. The Gaurdian explains, “Gwyneth Paltrow employs two [chefs] – one for sweets, one for savoury – to help with her macrobiotic diet.” 

I don’t know about you but neither do I have a personal chef nor a trainer. Even though Edelman’s campaign had a great deal of coverage, how come other brands have yet to follow this strategy?

My First Blog Post

10 Apr

Blogging is on the rise for every industry of public relations. Companies use blogs to be more transparent, professionals are blogging about their interests and public relations agencies use blogs to research and pitch to a certain industry. I am happy to start my own blog today and cannot wait to share my thoughts and research with you.

My interests include consumer brands and technology as well as fashion public relations. During my summer internship with Edelman Worldwide I worked for clients such as Getty Images, Expedia.com, Onlineshoes.com, Brooks Sports and Ultreo. Currently I work for the Center for Community Counseling, a non-profit counseling center, as the Account Supervisor with Allen Hall Public Relations. 

Besides my love for public relations, I spend free time taking my puggle to the park, cooking, tea tasting, practicing my guitar and flute, as well as spending time with my friends and family.