J.C. Penney Removes Video

25 Jun

To my surprise J.C. Penney has already removed the racy advertisement from You Tube! I do not think this was a good public relations move. I believe that by removing the video from you Tube is only covering up the issue. Crisis communication is about speaking out and addressing the issues at hand, not just shutting up the problem!

I wouldn’t have a problem if the situation was clear; the current situation is about pointing fingers. It is also still unclear how the J.C. Penney logo got in the advertisement and why it was first spotted in the blogosphere after winning a prestigious award. J.C. Penney needs to address these questions.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: