Only a few months ago I pulled a mustard-yellow skirt from the rack of Alula. Now that I think about it, the mustard-yellow color is very similar to the color Pantone calls “Mimosa.”
“Pantone, the ‘global authority on color,”‘has selected Mimosa as the color of the year for 2009,” explains The Cut. This color trend is perfect for brightening up the days of Spring and bringing a fashion diva back to life! This yellow hue is refreshing and exciting to the senses.”The colour yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” Leatrice Eiseman, executive director of the Pantone Color Institute, tells MARKETWATCH.COM
It is important to note that many designers have already taken to this sunny color. The Seattle Post-Intelligencer featured Samantha Critchell’s article about this particular craze, “In the spring fashion collections previewed earlier in the fall for retailers and editors, pops of yellow brightened the runways of Carolina Herrera — who called her favorite shade marigold — Badgley Mischka, Zac Posen and Michael Kors, among others. Kors even included a retro yellow polka-dot bikini that clearly harked back to a more upbeat time.”
British Vogue says “Mimosa represents hope and optimism – buzzwords for the new year after a 2008 full of instability and upheaval.” I urge everyone to look out for pieces in this color; it pairs with almost every color and brings life to your wardrobe. Many consumer are not adding as many pieces to their wardrobe because of the tough economy, but I believe this is one color that will help you persevere through these times and into a bull market!