I hope everyone followed @BabyPhat on Twitter last night during their Fall ’09 show! The collection layered light-weight fabrics paired with stylish outerwear that were true to the feminine form. It was fun to experience the madness and excitement that goes on backstage from their perspective. I felt as if I were standing right next to their PR people at the show! @BabyPhat described the crowd, the fashions, the make-up and even the after-party in real time. The tweets were very personal with statements like, “Kimora has arrived. She looks stunning!” and “10 minutes til show time!” @BabyPhat even used Flickr, shown below, to give people an insiders perspective.
Many readers have predicted this is just the beginning of scheduled Twitter sessions during large events. Jack with FashionVoices.com predicts that more labels will be utilizing Twitter this time next year and even posting video. Accessibility is key to building trust in an audience and Twitter is one of the best social media tools to employ. As I have said before, Twitter is on it’s way to changing the face of the fashion industry. Baby Phat is just one of many labels to make this intelligent change and bring their audience closer to the action.
Baby Phat is showing their Fall ’09 collection tonight at NY Fashion Week. The high-class hip-hop label will also be giving fans an insiders look into what goes on backstage at one of their shows. Baby Phat is going to tweet in real time through a live Twitter feed from backstage at the Baby Phat show tonight, February 17, 2009 from 7:00 p.m. to 9:00 p.m. E.S.T. Fans will be able to log on to www.twitter.com/babyphat and get a backstage pass to find out what goes on behind the scenes at one of the most fabulous shows of the year!
I applaud Baby Phat’s efforts to be accessible to consumers through social media. Using a live Twitter feed creates a personal relationship between the company and their target audience. Be sure to follow Baby Phat tonight and weigh in on their live feed by posting your comments. Can’t wait to check it out tonight!
You’ll want to listen to Tim Gunn when he tells you to use Tide TotalCare to keep your colors vibrant because Pantone, the world-renowned authority on color and provider of color systems, has announced their Fashion Color Report for Fall 2009! FabSugar reports, “‘the most popular colors for Fall really represent a thoughtful palette. That’s a direct outcome of what’s happening in the world around us,’ said Leatrice Eiseman, executive director of the Pantone Color Institute, who also noted that somber yet hopeful colors reflect the troubling economy.”
As seen in the above color swatches, Pantone has chosen subtle colors that are classic and easy to wear. Colors such as American Beauty, Purple Heart, Honey Yellow and Rapture Rose are just some of the unique colors featured all over the runways during New York Fashion Week. Lacoste is a prime example of using these dusty colors during their Fall ’09 show.
Consumers are looking for colors that compliment each other. Bright and flashy colors are too trendy for people to wear time and time again. Wearing the more muted tones makes it easier to mix and match with the unique and fun pieces purchased when we actually could afford to splurge. Consumers are becoming more thrifty and conscious of what they buy, so it is imperative for colors to be versatile.
Check out the full list of Fall colors and their descriptions at FabSugar.
Photo: FabSugar Reveals Top 10 Fall Colors
Photo: Coutorture: Lacoste Fall 2009 NY Fashion Week
Designer after designer has pulled out of New York Fashion Week because of the costly expenses. ABC News shares these figures: “It’s a fortune — $28,000 just for the tent!” exclaims Mara Hoffman, 31, best known for creating memorable frocks for Sex and the City. “It totals maybe $70,000 for everything — it’s nuts.”
We all know that Vera Wang, Betsey Johnson and Monique Lhuillier have opted out for this fall season show. Even though they may not be in the tents at Bryant Park, designers need not completely abstain from any sort of display. There are many economical alternatives to runway shows such as off-site shows, presentations or even transforming spaces into markets like Alexander McQueen for instance!
Alexander McQueen debuts his Target McQ line at St. John’s Center (330 West Street at West Houston Street) from noon until 10pm on February 14th and 15th. McQ will later launch nationwide on March 4. Fashionista‘s Britt Aboutaleb describes, “they’re transforming the space into their own version of Camden Market complete with chain link fences, distressed plywood and graffiti-covered grates to ‘evoke some rock ‘n roll nostalgia’.”
Do you have any other brilliant ideas to share for those absent from Fashion Week? Do presentations and market spaces suffice?