Alternatives to Fashion Week

1 Feb

insidebryantpark

Designer after designer has pulled out of New York Fashion Week because of the costly expenses. ABC News shares these figures: “It’s a fortune — $28,000 just for the tent!” exclaims Mara Hoffman, 31, best known for creating memorable frocks for Sex and the City. “It totals maybe $70,000 for everything — it’s nuts.”

We all know that Vera Wang, Betsey Johnson and Monique Lhuillier have opted out for this fall season show. Even though they may not be in the tents at Bryant Park, designers need not completely abstain from any sort of display. There are many economical alternatives to runway shows such as off-site shows, presentations or even transforming spaces into markets like Alexander McQueen for instance!

Alexander McQueen debuts his Target McQ line at St. John’s Center (330 West Street at West Houston Street) from noon until 10pm on February 14th and 15th. McQ will later launch nationwide on March 4. Fashionista‘s Britt Aboutaleb describes, “they’re transforming the space into their own version of Camden Market complete with chain link fences, distressed plywood and graffiti-covered grates to ‘evoke some rock ‘n roll nostalgia’.”

Do you have any other brilliant ideas to share for those absent from Fashion Week? Do presentations and market spaces suffice?

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10 Responses to “Alternatives to Fashion Week”

  1. Alix1 February 1, 2009 at 1:48 am #

    Presentations are just as effective! One can view the collection without the big hoopla!

    • sessary February 1, 2009 at 1:49 am #

      Alix1,

      I agree with you. Oh the hoopla!

      Best,

      Sarah

  2. FashionBrand February 2, 2009 at 1:32 pm #

    I think it’s great that more designers are making their new collections more accessible to real people. Fashion Shows have become very elitist.

    I like the idea that some designers have of using social media such as YouTube instead of an expensive runway show.

    • sessary February 3, 2009 at 1:24 am #

      FashionBrand,

      I did not know designers were using YouTube in place of runway?!? That is very innovative and with the changing times.

      Best,

      Sarah

  3. ybfree February 2, 2009 at 11:08 pm #

    I know for some it seems like outer space. Westchester County has many chic, funky, and glamourous places to hold fashion shows. Plus plenty of money is up here ^_^

    • sessary February 3, 2009 at 1:26 am #

      ybfree,

      Thank you for the comment! I’ll keep an eye on Westchester County.

      Best,

      Sarah

  4. deacon February 11, 2009 at 1:49 am #

    the right move: viktor & rolf online show last season.

    with all the cancellations on the fall ‘09 shows, we really don’t understand why designers don’t produce online shows. one word: technophobia.

    we can understand why fashion editors don’t like this format; online shows lessen the ‘importance’ and the elitism of the fashion bubble world. but everyone else would embrace it. what is not to love when you know anna wintor would be watching the viktor & rolf show the same way i am watching it now. talk about fashion democracy!

    any buyers really placing orders during the shows? any real paying customers actually get into the shows? no! basically, it is just an advertising event. they do it because that’s what you are suppose to do. can fashion figure out a more creative way to market the products?

    • sessary February 11, 2009 at 3:20 am #

      Deacon,

      I love your enthusiasm! Online shows are another innovative and low-cost alternative to Fashion Week. Great idea. This alternative will bring more people to their show and offer full access to more consumers.

      Best,

      Sarah

  5. clarinova February 11, 2009 at 5:02 pm #

    We’d seen the same low turnout for the Action Sports Retailer show, with about 30 fewer brands from the last show. ( http://cli.gs/yNQdhW ) Many major brands took conference rooms to write orders, but did not have booths on the floor.

    In regard to Deacon’s comment, shows can have several purposes: marketing, writing orders, building relationships, etc. As Deacon noted, the marketing-heavy shows like NYFW and ASR saw substantial declines, but order-writing shows like WWIN ( http://cli.gs/e419es ) are booked solid for Feb 2009

    I think that will be the trend: marketing shows will see declines in attendance as marketing moves to more cost effective options like the Web, but shows that emphasize writing orders and building relationships will do fine.

    • sessary February 11, 2009 at 5:14 pm #

      Clarinova,

      Thanks for sharing your thoughts on the purpose of fashion shows. It’s wonderful that shows can bring in orders, build relationships and serve as marketing tools all at one time. Very efficient.

      Best,

      Sarah

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