Baby Phat Gives Consumers a Backstage Pass With Twitter

17 Feb

babyphat2

Baby Phat is showing their Fall ’09 collection tonight at NY Fashion Week. The high-class hip-hop label will also be giving fans an  insiders look into what goes on backstage at one of their shows. Baby Phat is going to tweet in real time through a live Twitter feed from backstage at the Baby Phat show tonight, February 17, 2009 from 7:00 p.m. to 9:00 p.m. E.S.T. Fans will be able to log on to www.twitter.com/babyphat and get a backstage pass to find out what goes on behind the scenes at one of the most fabulous shows of the year!

I applaud Baby Phat’s efforts to be accessible to consumers through social media. Using a live Twitter feed creates a personal relationship between the company and their target audience. Be sure to follow Baby Phat tonight and weigh in on their live feed by posting your comments. Can’t wait to check it out tonight!

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One Response to “Baby Phat Gives Consumers a Backstage Pass With Twitter”

  1. Jack February 18, 2009 at 10:05 am #

    Bold prediction: Next year this time, more designers will be twittering during their show – video twittering.

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