Converse’s newest 1HUND(RED)s for Spring brings a new meaning to DIY fashion featuring the creative talents from 100 internationally celebrated musicians, artists, designers and even you! Anyone can build their own pair of shoes and make a difference with the customizable “MAKE MINE (RED)” option. This is another way to use cross promotion with a CSR approach. It’s also a wonderful way to engage your target audience while joining in on a good cause like (PRODUCT) RED.
The Converse 1HUND(RED) initiative is a year-long global project celebrating their partnership with (RED) and commemorating the brand’s 100th anniversary to help eliminate AIDS in Africa. Also, the Chuck Taylor® ALL STAR® x Africa line uses canvas sourced in Africa and features African mudcloth designs, bringing global inspiration to the classic Converse style.
Lupe Fiasco, Grammy winning hip-hop artist, created his custom pair of Chucks, shown above, inspired by newsprint. The shoes feature the familiar phrase, appearing in French around the shoe’s midsole, “Extra! Extra! Read all about it!”
Andrew Mania, known for his conceptual work that riffs off famous art pieces featured in big name galleries in London and Chelsea, has designed his own shoe inspired by the famous artwork “This is not a pipe” by Rene Magritte. Andrew explains, “Clothes or sneakers are just another set of materials to play with. And the shoe can be a work of art, or something other than what it obviously is.”
View the entire Spring collection at (Converse)RED.