PR Case Study: Saurette Makes In-Store Debut After Receiving Star Attention

12 Mar

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I’m proud to announce Saurette, New York based children’s clothing company, is now available for purchase in stores across the U.S. and available online at www.mysaurette.net! It was only last January I covered the star attention Saurette received during the Golden Globes. Now, the coverage and attention has paid off with Saurette launching a full fledged in-store debut.

This is a prime example of earned media coverage resulting in a return on investment. Creating a buzz with media coverage such as events, social media and print will enable a brand to leverage itself while breaking into their target markets. Recognition is everything when it comes to selling a product because it gives customers the promise of quality.

As far as ROI goes, it can be difficult to measure public relations activities for every dollar. A PR campaign needs time to develop and become established before you can truly measure the investment and distance of dollar. Research is one way to measure success, aside from ad equivalency, because it shows the change upon impact of public relations activities. Take a snapshot of the company before you embark on a campaign and compare your results. This method will provide necessary tools to communicate ROI.

As a public relations professional, it is important to show your results at all times. Companies will put more trust in your services and in turn build your reputation and clientele.

Find Saurette in a store near you! Also, Saurette is offering free shipping from www.mysaurette.net just  in time to order those Easter dresses for your little girls! Usethe following code at check-out: SAFRSHP

saurettestores

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2 Responses to “PR Case Study: Saurette Makes In-Store Debut After Receiving Star Attention”

  1. コーチ メンズ アウトレット July 1, 2013 at 4:56 am #

    Have you ever thought about writing an e-book
    or guest authoring on other blogs? I have a blog based on the same topics you discuss and would really like to have you share some
    stories/information. I know my viewers would enjoy your work.
    If you are even remotely interested, feel free to send me
    an email.

    • Sarah Essary September 17, 2013 at 10:34 pm #

      Of course! Email me the details sarah(dot)essary(at)gmail.com.

      Thanks for reaching out!
      Sarah

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