Zappos Expands Product Line

28 Apr

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Zappos.com isn’t just offering shoes anymore. Recently, the online retail Web site expanded to fashion, beauty and home decor. The company is kicking off these additions in celebration of Mother’s Day by offering free shipping and even free overnight upgrades with a 365-day return policy.

Searching for new avenues and opportunities is a perfect example of evolving with the economy. Rather than keeping to one single product, Zappos is offering more to their already loyal customers and giving potential customers a new opportunity to shop with their company.

It’s important as public relations professionals to look outside the box and take off the blinders. Offering new business ideas and new opportunities will improve your clients bottom line while contributing to job security.

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