Archive | November, 2009

The Essentials: References for a Young PR Pro

4 Nov

As I journey through the world of public relations, fresh out of college with three years of agency and in-house experience, I find myself with one hand on the mouse and another on one of four essential books at all times.

In order to successfully implement any PR campaign as a young professional, it is imperative to continue educating and reinforcing public relations skills. Check out the four books I keep by my side at the office:


Credibility not only stems from transparency and factual evidence, but it also relies heavily on good writing skills. Study the AP Style Book and you’ll have the ability to communicate with any journalist on a professional level.


The PR Style Guide gives simple explanations and examples for every piece of collateral utilized for a successful campaign.


I enjoy Mignon Fogarty’s approach to grammar and writing. She offers simple explanations and go-to tips for better writing. If you’re ever stumped on when to use a semi-colon or a comma, she’ll set you straight! Also, check out Fogarty’s Daily Tips for Successful Writing.


Even if you rarely open this book, Mass Commnication Law in a Nutshell will save your booty! And, after you read this book, display it at your desk; it reassures the boss you won’t get into a any trouble.