Branding The Real(ity) You

3 Dec

As markets become more and more saturated, it is important to brand yourself as an individual. Emerging new technologies, social media tools, the current job market and reality television are all forces bringing people closer together in a survival of the fittest.

Examples of successful personal branding include pioneers like Karl Lagerfeld, Anna Wintour and Paris Hilton. These people are more than designers, editors and socialites: they are brands. @LakiaGordon explains, “make sure your everyday appearance is reflective of your brand. Promote your passion daily because you never know who you’ll meet.”

It’s also crucial to surround yourself with similar brands and people to help drive your identity. @derville shares her advice, “establish a niche area of specialization. Follow and interact with others in that niche area. Blog and tweet about your area.”

Lastly, give people something tangible like industry news, images, product, or a portfolio of work. @adamstahr shares,  “when branding yourself, don’t underestimate the importance of a body of work. Be a doer, not merely a thinker and talker.”

Incorporating these practices into daily life will create your personal brand and place you in the forefront of your niche. What other ways do you brand yourself?

photos from davidonoue.com, CuteCarry.wordpress.com , Lexposure.net

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3 Responses to “Branding The Real(ity) You”

  1. Web 2.0 Fan January 12, 2010 at 6:27 pm #

    Niche research can really be a pain, especially after doing so much work and nothing comes from it.

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