Gift-giving season is over and we now set our sights on the New Year’s Eve trends. After one day of digesting the holiday dinners and potlucks, we’re now on the search for sequins and shiny fabrics for the best price. Shoppers are looking for a deal and researching through their social media networks to get the inside scoop.
As of two days after Christmas, Nordstrom is strictly pushing NYE accessories through Twitter and Facebook. Rather than publicizing glitzy and expensive dresses, this strategy is right on the money in the current economy. @Nordstrom features cocktail rings for all budgets; an easy fix to accessorize an ensemble without buying an entire new look.
On the other hand, Hayden-Harnett is featuring dresses through social media, but they too are aware of the small pockets after holiday shopping. Posting the day after Christmas, @Hayden_Harnett tweets, “Dresses perfect for NYE and far beyond! http://ow.ly/QcwN.” The Web site features Hayden-Harnett top NYE picks, all with up to 30 percent discounts.
Thinking from the consumer’s perspective is key to social media success. Both Nordstrom and Hayden-Harnett have proactively posted to various social media tools before the work week begins. These brands are anticipating the customer to stop thinking of others the moment Christmas is over. Sadly, their prediction is correct! Consumers move quickly– once holiday shopping ends, NYE shopping begins.