Kickin’ it Old School with AHPR

28 Apr

Last night, I had the pleasure of guest speaking via Skype with my alma mater’s student-run PR agency, Allen Hall Public Relations. I presented with my SHIFT colleague Allie Cefalo (@alliecefalo) about agency life and how to set yourself apart after graduating college.

It’s been an amazing journey from when I once was in the shoes of a student, but I’m not very far from that place. Even after college, I am constantly being challenged and learning new things. There is never a day where I’m not learning new ways of practicing PR from my colleagues.

Here are a few of tips Allie and I presented last night, which pertain to job searching as a recent grad:

  • Always keep your finger on the pulse. Even if you want to take time off after college, remember to blog or volunteer your PR services. Employers like to see someone who keeps their skills fresh.
  • Research the company you’re meeting. Be prepared to ask questions and offer up current information on the company.
  • Send thank-you cards and e-mail the potential employer when you see coverage of their client. It will show that you are already tapped in to their industry.
  • Prepare to show a portfolio of work; whether it be writing, design or even your social media skills.
  • Don’t be afraid to dive into a new industry. If you already have a love for PR, chances are you will enjoy more than one industry.

Curious about branding yourself? Wondering how a recent grad lives in a big city? Let me know if you have any questions!

4 Responses to “Kickin’ it Old School with AHPR”

  1. Madeline W April 28, 2010 at 8:02 pm #

    I am a senior in AHPR and loved your presentation last night. It was super helpful as well as entertaining. These tips are great and I will be using them while I begin my job search. Thanks again!

    • Sarah Essary April 28, 2010 at 8:39 pm #

      Thanks so much! We’re glad to hear our talk was informative as well as entertaining. Let us know if you are ever interested in learning more about SHIFT or just PR in general 🙂


  2. domain October 1, 2014 at 8:45 pm #

    Thanks , I have just been searching for information about this subject for ages
    and yours is the best I’ve came upon so far.
    But, what concerning the bottom line? Are you positive
    about the supply?


  1. Company Blogging: How to do it RIGHT « Sarah Helfgott - April 28, 2010

    […] because we have lives of our own outside of blogging (gasp!). As a rule of thumb, PR practitioners Sarah Essary and Allie Cefalo told us in our Allen Hall Public Relations meeting this week that they always […]

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