Archive | September, 2010

Levi’s Curve ID Blogger Event

15 Sep


This week, I was fortunate enough to attend the Levi’s (client of Edelman) Curve ID blogger event in San Francisco at the flagship store in Union Square!

It’s a totally innovative campaign where they gathered more than 60,000 3D body scan images from around the world, finding the shapes of women in order to find the key differences. Three major categories came out of their research: Slight Curve, Demi Curve and Bold Curve.

One interesting fact I tweeted out from the event was this: Levi’s (client) talked to woman across the world. 87% said they have a lot of jeans but wish they had one pair that fit. #CurveID.

Check out my time at the event and how much fun it was learning about the new product! By the way, my CurveID is the Bold Curve… and it fit great!

We found our fit!

It was great chatting with Meghan, The Levi’s Girl!

I’m a Bold Curve…

They looked nice.

SVP of Merchandising Explains Levi’s Curve ID

Hearst Digital Media Covers Fashion Week in Droves

13 Sep


Fashion Week is in full swing and fashionistas and ‘os everywhere are covering it 24 hours a day on Twitter and Facebook, in the blogosphere and on online publications. Hearst Digital Media is currently covering Fashion Week in New York and plans to keep bringing it to the people during the weeks to come at every other fashion week in Europe. and are both covering Spring 2011 with teams of editors and bloggers providing the details and headlines. People around the world can follow the news and trends on the sites and track updates via Facebook and Twitter. is also providing coverage of the emerging beauty trends, and even delivers details from the male perspective for all of you fashionistos.

Here’s your full Hearst low down for Fashion Week:

  • Daily News from the Front Row – Derek Blasberg takes site visitors front-row, backstage, and into the most exclusive Fashion Week parties, reporting daily on the trends, the faces, the hot spots, what everyone’s wearing and of course, the season’s news-making fashion.  This can be found right on the home page.
  • Laura Brown sits down with Francisco Costa and Prabal Gurung to talk about fashion week, trends and inspirations.
  • 100 Best Looks Photo Gallery – Every day, the Bazaar editorial team will identify the 100 best looks from the runways in New York, as well as in London, Milan, and Paris.
  • Fashion Week Guides: NY, London, Paris, Milan
  • Shows, shopping, parties, models, and more! A city-by-city must-do list
  • The Daily Dispatch: Highlighting coverage of Spring 2011 Ready-to-Wear  spotlights all of the HB Fashion Week blog and content updates. The Dispatch will also highlight galleries featuring the best Street Style at the shows
  • Accessories Bazaar: Bazaar offers a peek at the accessories gracing the runway—and the designers behind them

  • Elle and Blair Fowler: The influential YouTube style stars are Marie Claire’s Fashion Week correspondents. Find them blogging, tweeting and filming video daily during the shows
  • Elle & Blair Get a Makeover: Marie Claire fashion editors style the girls for their first Fashion Week
  • Front Row Photo Gallery: Exclusive images from the front row of celebs at Fashion Week
  • Cheat Sheet: Round up of Fashion Week news
  • Designer Dossier: Who’s Who at Fashion Week with photos of the hottest designers

Post Fashion Week:

  • Fashion Week Playlist: Get the music played on the runway
  • Top 10 Spring Trends (beauty and fashion): Editors pick the trends you’ll be wearing next spring

  • Backstage Beauty: Behind the scenes of NYFW to find out how to turn this season’s beauty trends into everyday regimes

  • The new Style Blog: Focusing on NY Fashion Week with ongoing Fashion Week coverage culminating with the “Esquire Fashion Week Awards” on Friday, Sept. 17. 

Fashion’s Night Out: San Francisco

11 Sep

Above: Neiman Marcus

Designer: Christopher Collins

Bouffants and Barnacles: Nordstrom Piazza Sempione Event

11 Sep

(Photos: Brittany Powers)

Bouffants and Barnacles Brittany Powers reports, “I just returned from the Piazza Sempione Fall Collection showing at Nordstrom in Walnut Creek. I was delighted to go and view the Italian designer’s many fabulous new contemporary pieces, that were informally exhibited on live models whom roamed around the the department. Exciting event thanks to the wonderful Miss Kelsie Piper and the Collectors Designer Apparel staff. Can’t wait for the next viewing in October!”

Twitter Goes to New York Fashion Week

10 Sep

Happy Fashion Week, everyone! No matter if you’re in New York or you’re on the west coast wishing you were at Fashion Week, you too can attend Fashion Week at all hours by living vicariously through the hashtag: #NYFW.

And, similar to Twitter’s microsite (shown above), I added an RSS feed of the hashtag #NYFW to the right column of this blog. Of course, it’s not as advanced, but I didn’t want you to miss a second of Fashion Week, no matter where you were on the web!

Now, Twitter built a microsite aggregating and organizing every tweet and picture with the hashtag #NYFW. Sponsored by American Express and partnering with @Modelina, @WomensWearDaily, @Bergdorfs and @AskBobbiBrown, Twitter has also created @nyfw account bringing content from a number of reputable sources.

“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage,” reports Mashable.

How are you tracking spring New York Fashion Week? If you’re attending the shows, are you also using Twitter to follow the shows you may be missing?

Nordstrom Walnut Creek: Piazza Sempione Fall 2010 Show

6 Sep


Can’t make the trek this week to New York for Fashion Week? Well, Nordstrom Walnut Creek is bringing a taste of it to the Bay Area!

What: Fall 2010 Piazza Sempione Collection. Enjoy informal modeling and refreshments.

When: Friday, Sept. 10, 11 a.m. – 3 p.m.

Where: Nordstrom Broadway Plaza in Walnut Creek: Collectors on floor two.

RSVP: kelsie.piper(at)nordstrom(dot)com or 925-930-7959 ext. 1124

Also, check out how they are promoting the event on Facebook:

Spring 2011 New York Fashion Week Goes Digital

6 Sep

Get ready fashionistas and ‘os – Fashion Week begins this week on Sept. 9!

If you’re not in the area or you’re super busy, attend Digital Fashion Week! Shows like Donna Karen, Betsey Johnson and Perry Ellis are streaming their shows live online – truly innovative! Also, click on the below calendar for the complete spring 2011 New York Fashion Week schedule.