This week, I was fortunate enough to attend the Levi’s (client of Edelman) Curve ID blogger event in San Francisco at the flagship store in Union Square!
It’s a totally innovative campaign where they gathered more than 60,000 3D body scan images from around the world, finding the shapes of women in order to find the key differences. Three major categories came out of their research: Slight Curve, Demi Curve and Bold Curve.
One interesting fact I tweeted out from the event was this: Levi’s (client) talked to woman across the world. 87% said they have a lot of jeans but wish they had one pair that fit. #CurveID.
Check out my time at the event and how much fun it was learning about the new product! By the way, my CurveID is the Bold Curve… and it fit great!
We found our fit!
It was great chatting with Meghan, The Levi’s Girl!
I’m a Bold Curve…
They looked nice.
SVP of Merchandising Explains Levi’s Curve ID
Above: Neiman Marcus
Designer: Christopher Collins
(Photos: Brittany Powers)
Bouffants and Barnacles Brittany Powers reports, “I just returned from the Piazza Sempione Fall Collection showing at Nordstrom in Walnut Creek. I was delighted to go and view the Italian designer’s many fabulous new contemporary pieces, that were informally exhibited on live models whom roamed around the the department. Exciting event thanks to the wonderful Miss Kelsie Piper and the Collectors Designer Apparel staff. Can’t wait for the next viewing in October!”
Happy Fashion Week, everyone! No matter if you’re in New York or you’re on the west coast wishing you were at Fashion Week, you too can attend Fashion Week at all hours by living vicariously through the hashtag: #NYFW.
And, similar to Twitter’s microsite (shown above), I added an RSS feed of the hashtag #NYFW to the right column of this blog. Of course, it’s not as advanced, but I didn’t want you to miss a second of Fashion Week, no matter where you were on the web!
Now, Twitter built a microsite aggregating and organizing every tweet and picture with the hashtag #NYFW. Sponsored by American Express and partnering with @Modelina, @WomensWearDaily, @Bergdorfs and @AskBobbiBrown, Twitter has also created @nyfw account bringing content from a number of reputable sources.
“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage,” reports Mashable.
How are you tracking spring New York Fashion Week? If you’re attending the shows, are you also using Twitter to follow the shows you may be missing?
Can’t make the trek this week to New York for Fashion Week? Well, Nordstrom Walnut Creek is bringing a taste of it to the Bay Area!
What: Fall 2010 Piazza Sempione Collection. Enjoy informal modeling and refreshments.
When: Friday, Sept. 10, 11 a.m. – 3 p.m.
Where: Nordstrom Broadway Plaza in Walnut Creek: Collectors on floor two.
RSVP: kelsie.piper(at)nordstrom(dot)com or 925-930-7959 ext. 1124
Also, check out how they are promoting the event on Facebook:
Get ready fashionistas and ‘os – Fashion Week begins this week on Sept. 9!
If you’re not in the area or you’re super busy, attend Digital Fashion Week! Shows like Donna Karen, Betsey Johnson and Perry Ellis are streaming their shows live online – truly innovative! Also, click on the below calendar for the complete spring 2011 New York Fashion Week schedule.