Twitter Goes to New York Fashion Week

10 Sep

Happy Fashion Week, everyone! No matter if you’re in New York or you’re on the west coast wishing you were at Fashion Week, you too can attend Fashion Week at all hours by living vicariously through the hashtag: #NYFW.

And, similar to Twitter’s microsite (shown above), I added an RSS feed of the hashtag #NYFW to the right column of this blog. Of course, it’s not as advanced, but I didn’t want you to miss a second of Fashion Week, no matter where you were on the web!

Now, Twitter built a microsite aggregating and organizing every tweet and picture with the hashtag #NYFW. Sponsored by American Express and partnering with @Modelina, @WomensWearDaily, @Bergdorfs and @AskBobbiBrown, Twitter has also created @nyfw account bringing content from a number of reputable sources.

“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage,” reports Mashable.

How are you tracking spring New York Fashion Week? If you’re attending the shows, are you also using Twitter to follow the shows you may be missing?

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