(Photo: Levis.com)
This week, I was fortunate enough to attend the Levi’s (client of Edelman) Curve ID blogger event in San Francisco at the flagship store in Union Square!
It’s a totally innovative campaign where they gathered more than 60,000 3D body scan images from around the world, finding the shapes of women in order to find the key differences. Three major categories came out of their research: Slight Curve, Demi Curve and Bold Curve.
One interesting fact I tweeted out from the event was this: Levi’s (client) talked to woman across the world. 87% said they have a lot of jeans but wish they had one pair that fit. #CurveID.
Check out my time at the event and how much fun it was learning about the new product! By the way, my CurveID is the Bold Curve… and it fit great!
We found our fit!
It was great chatting with Meghan, The Levi’s Girl!
I’m a Bold Curve…
They looked nice.
SVP of Merchandising Explains Levi’s Curve ID
I’ve been so curious about this campaign and if it really is true to what it claims! It’s always so hard for me to find jeans. I’m definitely going to check this out. I saw you Tweet about it yesterday! Looked like fun. xoxo
Nice, Hilary! Thanks for following me on Twitter. And yes, it’s difficult for me too. Let me know what you think of the jeans!
Sarah
Awesome blog, Hilary! Love it when fellow fashion bloggers unite 🙂
I loved his speech. It was really great to learn so much about how they decided the jeans would fit but I also think it made all of us feel a lot better about our bodies too.
Amen, sista friend! It made me feel better about my junk in the trunk 😉
Sarah
Great blog, btw! I see you’re part of IFB too, like me!
Oh I saw you there last night — you’re too cute! I was the curve as well, but it didn’t fit me that great, I actually ended up with the demi. The presentation was very cool thought.
Thank you, Amber! Right back ‘atcha. Love your blog! It’s super cute and the layout is fab.
I totally agree – the preso was super informational and fun.
Cheers,
Sarah
Just found your blog via ‘Amber’s Notebook’ and wanted to say hi- I love it! This looked like such a fun event! You look gorgeous 🙂 xoxo