Levi’s Curve ID Blogger Event

15 Sep

(Photo: Levis.com)

This week, I was fortunate enough to attend the Levi’s (client of Edelman) Curve ID blogger event in San Francisco at the flagship store in Union Square!

It’s a totally innovative campaign where they gathered more than 60,000 3D body scan images from around the world, finding the shapes of women in order to find the key differences. Three major categories came out of their research: Slight Curve, Demi Curve and Bold Curve.

One interesting fact I tweeted out from the event was this: Levi’s (client) talked to woman across the world. 87% said they have a lot of jeans but wish they had one pair that fit. #CurveID.

Check out my time at the event and how much fun it was learning about the new product! By the way, my CurveID is the Bold Curve… and it fit great!

We found our fit!

It was great chatting with Meghan, The Levi’s Girl!

I’m a Bold Curve…

They looked nice.

SVP of Merchandising Explains Levi’s Curve ID

9 Responses to “Levi’s Curve ID Blogger Event”

  1. Hilary September 15, 2010 at 10:43 am #

    I’ve been so curious about this campaign and if it really is true to what it claims! It’s always so hard for me to find jeans. I’m definitely going to check this out. I saw you Tweet about it yesterday! Looked like fun. xoxo

    • Sarah Essary September 16, 2010 at 12:39 am #

      Nice, Hilary! Thanks for following me on Twitter. And yes, it’s difficult for me too. Let me know what you think of the jeans!


      • Sarah Essary September 16, 2010 at 12:44 am #

        Awesome blog, Hilary! Love it when fellow fashion bloggers unite πŸ™‚

  2. Tashina September 15, 2010 at 12:40 pm #

    I loved his speech. It was really great to learn so much about how they decided the jeans would fit but I also think it made all of us feel a lot better about our bodies too.

    • Sarah Essary September 16, 2010 at 12:40 am #

      Amen, sista friend! It made me feel better about my junk in the trunk πŸ˜‰


      • Sarah Essary September 16, 2010 at 12:43 am #

        Great blog, btw! I see you’re part of IFB too, like me!

  3. Amber's Notebook September 15, 2010 at 1:17 pm #

    Oh I saw you there last night — you’re too cute! I was the curve as well, but it didn’t fit me that great, I actually ended up with the demi. The presentation was very cool thought.

    • Sarah Essary September 16, 2010 at 12:41 am #

      Thank you, Amber! Right back ‘atcha. Love your blog! It’s super cute and the layout is fab.

      I totally agree – the preso was super informational and fun.


  4. Annemarie @ Brunch at Saks September 16, 2010 at 4:02 pm #

    Just found your blog via ‘Amber’s Notebook’ and wanted to say hi- I love it! This looked like such a fun event! You look gorgeous πŸ™‚ xoxo

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