Archive | November, 2010

Consuming PR Gets a New Look

30 Nov

Hello there, Consuming PR readers! Don’t be alarmed because this blog looks a little different — I’ve changed the theme to make things more readible.

You like? Feel free to let me know your thoughts on the change by posting comments here!

So, as Consuming PR grows up a bit, let us give homage to the yesteryear. Thanks for reading and continuing to be a part of my world!

RIP “Pilcrow” theme

NYLON Magazine: Mila Kunis Gives Ballerina Chic a New Meaning

30 Nov

(Top by Armani Exchange, Jacket by Elizabeth and James, Shorts by Ksubi)

The December/January issue of NYLON Magazine hits newsstands Tuesday, Nov. 30, featuring cover girl Mila Kunis just in time for the official Dec. 3 release of Kunis’ film “Black Swan.” Here’s a peek below at her interview with NYLON. And for additional photos and exclusive outtakes of the actress, check out

On Black Swan: “It was the most intense training I’ve ever had in my life, and probably will have for anything. I lost 20 pounds, so I went down to 95 pounds. I weigh 117 usually, like today. I looked like Gollum [from The Lord of the Rings].”

On shooting Friends with Benefits with Justin Timberlake: “I’ve never seen people in my life with so little respect [as the paparazzi]… when we were filming on the street in New York it was pure and utter insanity.”

On her early acting days: “It was just play-pretend. Trust me, I did not have a clue what I was doing. It wasn’t a job for me, I didn’t think anything other than a teacher, a doctor, a lawyer, a fireman, or a policeman was a legitimate job because when you’re little those are the things you see. It wasn’t until I was 20 that I thought I could actually make it a career.”









Photo Credit: NYLON Magazine / Melodie McDaniel

Black Friday: Not Just In Stores, But Online

26 Nov

This year, more and more brands are pushing deals online and getting their servers ready for a flood of Black Friday fashionistas.

As I was monitoring Twitter last night, I couldn’t help but notice many of the people I follow ready and armed for the Black Friday rush at midnight. This got me thinking about the ROI of social media, so I wanted to share this great case study with all my Consuming PR readers!

@StyleIT, @mockoff, @stephaniehluu and @LiloHK (below) were just a few of the many tweeples who tweeted about the Rebecca Minkoff  Black Friday sale last night.

These different types of influencers made up one of the catalysts that boosted traffic to Rebecca Minkoff’s site and, as a result, crashed her servers! But, not to worry, Minkoff had everything under control and her servers were back up in no time for her shoppers. Nice work!



Sneak Peek: December Issue of Glamour Hits Newsstands Tomorrow

8 Nov

In the December issue, which hits newsstands tomorrow, Glamour is honoring Fergie as a 2010 Woman of the Year. Photographed in Los Angeles, Fergie poses on the cover in a Dsquared2 blazer and inside the issue in a Sonia Rykiel dress, Neil Lane jewelry and Christian Louboutin shoes.

Check out the full interview here . Plus, get the Glamour app to view exclusive Fergie footage at

Here’s a sneak peek of the interview:

On reaching this level of success and fulfilling her dreams:
“For some lucky reason or gift from God, I’ve known what I wanted to do since I was a little girl. And even through disappointments and rejection, there was something inside of me that wouldn’t give up. I’m a survivor, and I’m very driven.”

On having self-esteem:
“[If] you start making the right choices for yourself, all of a sudden you start feeling better and better. You’d be surprised how addicting high self-esteem is.”

On her relationship with husband Josh Duhamel being featured in the tabloids:
“Just knowing that our relationship was stronger than that. We live in a voyeuristic world, and it’s part of our business. But I like to [focus on] all the perks that I get in this business.”

Her advice to young women:
“There were periods of my life when a lot of people didn’t believe in me. [But] I still had faith in myself. I really had to ask myself life questions. Where do I see myself in five years? Create a ladder for yourself, and walk up the steps. Climb that ladder.”

On watching other women flock after her husband:
“For me, I’m not a jealous person. That’s just not my thing. You have to have trust in your relationship.”

Her advice to teenage girls:
“I think a lot of you teenagers try to get [esteem] from accolades from other people, or boys, and what you learn as you get older is that you have to create that within yourself.”

Marie Claire and MANGO Team Up in San Francisco for a Night of Fashion

4 Nov

This invite  is for me and my readers, so feel free to RSVP to the e-mail found below.

Can’t wait to see you all there!

Zuberance Brand Advocacy Series: How to Turn Word of Mouth Into Sales

1 Nov

(Top to bottom: @consumingpr, @paulharrer, @jeanetteix, @jennakozel, @britopian)

On Tuesday, I had the pleasure of attending the Zuberance Brand Advocacy Series: How to Turn Word of Mouth and Social Media into Sales.

The panelists included Michael Brito (@Britopian and, VP of social media at Edelman Digital; Rob Fuggetta (@Zuberance), founder & CEO of Zuberance; Tony Lee (@TiVo), VP of marketing at TiVo; and Becky Brown (@beckyannbrown), director of social media strategy at Intel. Also, the panelist moderator was VentureBeat Writer Anthony Ha (@anthonyha).

Here are a few key takeaways from the panel discussion:

  • Zuberance found 61 percent of their client’s customers are highly likely to recommend the brand. According to Rob Fuggetta, a brand advocate is defined as, “a highly satisfied customer who talks about the brand without paying them.”
  • The panelists agreed that every brand has advocates and you find these people through drawing them out in a community. Michael Brito said it’s important to understand that “consumers trust each other.”
  • Zuberance said that the “ultimate question” used to finding your brand advocates is, “How likely are you to recommend the brand to a friend or colleague?”
  • Michael Brito explained the big difference between influencers and brand advocates is that “most influencers require an incentive” while brand advocates usually do not.
  • Becky Brown at Intel made a great point when she said, “Social media gives you the ability to fail to repair and prepare to fail.”

After the event, my good friend Tori Herbst, who blogs at The Shopkeeper, boiled the discussion down to one important key learning when she said, “It’s all on a case-by-case basis.” From my experience, the route to finding brand advocates in social media is always going to be very different for each brand and/or company.

Becky Brown also said social media doesn’t have a specific formula – it’s like a party and all parties have a lot of different factors in creating a good time. Even Tony Lee from TiVo said that he’s made a lot of mistakes, but he’s proud of it because social media allows you to fail quickly and cheaply allowing you to learn a lot and create better strategy.

All in all, this event was jam packed with not only great minds, but also great food and wine – and you gotta love that! So, what is brand advocacy to you? And, what are the best ways to turn word of mouth marketing into sales? Share your thoughts here and comment on this post – I’d love to hear from you!

And, be sure to check out the video below to get Michael Brito’s take on taking action on the social web and creating advocacy. Also, for a full recording of the event, visit