Black Friday: Not Just In Stores, But Online

26 Nov

This year, more and more brands are pushing deals online and getting their servers ready for a flood of Black Friday fashionistas.

As I was monitoring Twitter last night, I couldn’t help but notice many of the people I follow ready and armed for the Black Friday rush at midnight. This got me thinking about the ROI of social media, so I wanted to share this great case study with all my Consuming PR readers!

@StyleIT, @mockoff, @stephaniehluu and @LiloHK (below) were just a few of the many tweeples who tweeted about the Rebecca Minkoff  Black Friday sale last night.

These different types of influencers made up one of the catalysts that boosted traffic to Rebecca Minkoff’s site and, as a result, crashed her servers! But, not to worry, Minkoff had everything under control and her servers were back up in no time for her shoppers. Nice work!

SITUATION

RESULT

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