Archive | April, 2011

Your Refinery29 Shop Crawl Cheat Sheet For Thursday Night

27 Apr

Check out this awesome shopping infographic. For all you San Francisco readers, hope to see you out on Thursday!

Photographer Spotlight: Scotty Liberatore

26 Apr

It feels like just yesterday when I met Scotty Liberatore, an up-and-coming San Francisco photographer and transplant from Somerville, Mass. Over the past year, we’ve become close friends living it up in the Bay Area together.

Recently, I asked Scotty to share a little more about his passion for photography with me so that I could share his story with all of you! Check out our Q&A below for more info on how he’s honing his photography skills in San Francisco. Then, feel free to follow Scotty on Flickr, Tumblr and Twitter.

Q. How did you get your start in photography?

A. As a young hoodlum growing up in the city, I had a passion for documenting my adventures — starting off by shooting rollerbladers and skateboarders doing tricks. That later then evolved into focusing my point of view on the people themselves than the skating alone.

Q. What is your inspiration?

A. Honestly, my inspiration stems mostly from my frustration with the industry. I can’t stand most photographers and their corny, boring style. This reaction to the mainstream motivates me to get out there and do something cool and different.

Q. Any plans for the future?

A. Simple: keep shooting and keep evolving.

Q. You’re living in one of the largest tech hubs. What are your thoughts on the influence of social media on photography?

A. Social media is changing the hell out of the game. I take a picture on Tuesday and come Thursday that picture will have been viewed by more than 1,000 people. Crazy, right?!

As much as I love sites like Flickr and Model Mayhem, the  problem I see with them is that most people aren’t completely transparent. It seems like people are afraid of being real and vulnerable on those sites, while many give negative criticism when they’re the ones who should be looking in a mirror. In my opinion, this behavior is stifling creativity and keeping a lot of amateur photographers from growing as artists.

In the end, these sites are great ways to gain exposure, make friends (and enemies) and seek advice from professionals. I don’t know about everyone else, but I can’t wait for the day when there’s a “Dislike” button.

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Celebrate The Launch of Refinery29 San Francisco

25 Apr

Planning your week, fashionistas and ‘os? Well, your Thursday is already booked! Refinery29 San Francisco is inviting Consuming PR readers to their Shop Crawl in celebration of their recent launch. Check out the participating boutiques below for more info. Will we see you there?

Swagapalooza: “Most Awesome” Blogger Event

25 Apr


This month, I had the opportunity to attend Swagapalooza, an event held for “bloggers, tweeters, and digital influencers…in San Francisco to judge five-minute auditions from the creators of the latest, greatest, and most unexpected new products.”

You’re probably all familiar with meetups, tweetups, press junkets, sponsored blogger events, etc. But, Swagapalooza is different in the fact that they give small businesses a chance to come together, consolidate resources and put on a large blogger event similar to those put on by more well-known brands.

In my opinion, this is a pretty genius idea as the Bay Area is known for being a hot bed for startups; however, many of these startups and small businesses are behind closed doors. Similar to what Thread Show does for emerging fashion designers, Swagapalooza helps businesses break out of their incubators and gain exposure to potential stakeholders.

This month’s Swagapalooza was kicked off by keynote speaker Justin Kan (@JustinKan), founder of Justin.TV. Justin gave a moving speech about going for your dreams and pursuing whatever you might think is “awesome.” Here’s a live tweet that sums it up:

Justin then handed the mic over to MC and Swagapalooza Director Alex Krupp (@AlexKrupp) who introduced an assortment of new brands: Two Degrees, Sabøteur, Amerilab Tech, FlingsBins,, Transcendent Man, Boom Boom! Revolution, SourFlour, Waboba, Mimi IQ and Crumpled City Maps, SwipeGood and Stunner of the Month.

As a fashion blogger, my top pick went to Sabøteur, a menswear brand that prides itself on making “classic, tailored pieces in modern cuts.”  They also emphasize the straightforward tagline, “you’re a man, dress like one.” Feel free to check out their online store and use promo code WELLDRESSED for 15% off


And, if you’re a real man, then you HAVE to check out this waterproof blazer known as the Invincible Jacket. Check out Justin.TV’s Justin Kan rockin’ the jacket as he has water spilled on his shoulder.

If you think that’s mind blowing, then check out Justin and the Invincible Jacket withstanding a car wash!

Quiksilver Celebrates the Arrival of New Women’s Collection with ‘Summer Stories’ Online Contest

14 Apr

Just the other day, I was made aware of Quiksilver’s Summer Stories contest on Facebook and thought I’d share this social contest with all of you! From Feb. 22 until April 15, 2011, girls from around the world are called to share their best summer-inspired memoirs, photographs, stories and poems with Quiksilver through an interactive tab on the brand’s Facebook page:

Of the thousands of submissions, the Quiksilver team will handpick winners and curate the stories into a keepsake book that will be released at select retail locations across the country this coming summer!

Fans of Quiksilver will also be able to get involved by voting for ‘Fan Favorite’ submissions to be included alongside Quiksilver’s picks in the book. In addition to the publication of winning submissions in this limited-edition book, each winner will receive a shopping spree for the new Quiksilver collection. Awesome!

Have you entered the contest? What are some of your favorite Facebook contests? Share your thoughts here!

Model Spotlight: Cameron Lee

14 Apr

(Photo Credit: Bailey Harada Stone)

A few months ago, I had the pleasure of connecting with model Cameron Lee at Fashion’s Night Out. And after hitting it off, I thought it would be fun to share his story with Consuming PR readers! Check out this Q&A below to learn more about Cameron including his most memorable moment, advice for aspiring models and his take on social media in the fashion industry. Enjoy!

Q. What are your favorite designers?

A. Favorite designers are Alexander McQueen, Calvin Klein, Dolce & Gabbana, Levi’s, Betsey Johnson, Versace, Hugo Boss. Also the many local designers like Estrella Tadeo who owns The Mission Statement, a store which houses many old and new native Bay Area designers’ collections.

Q. When did you know you wanted to pursue modeling?

A. I knew that I had an interest in fashion from when I was very young. I became more aware of my appreciation for the idea as I started getting older and was unable to explore it as much as I had wanted because, of my upbringing in a small rural town in southern Wisconsin. It wasn’t until I moved to San Francisco and was trying to figure out how to create some extra income that I actually considered modeling. I replied to a post on Craigslist for a student photographer to see if I would even get a response. I did, and everything has kinda snowballed from there, through networking and collaborating with local photographers, stylist, hair and makeup artists and anyone in between. I have been enjoying every minute of it!

Q. What’s been your most memorable moment so far?

A. I’ve been modeling for more than a year now. My most memorable moment so far is when I was asked to be model for an iStockphoto convention and paired with a female model for a “live” photo shoot where photographers could practice directing. Needless to say, we had to work with a room full of photographers, creative directors and observers. I’ve never had to go through so many emotions in four hours! While it was an amazing learning experience, I now have much more sympathy for caged zoo animals on display. Ha.

Q. How do you think social media will change the modeling industry?

A. I’m amazed at how technology has made our world smaller. People are more connected than ever and it’s allowing people to branch out and communicate with other like-minded people.

Social media allows for people to take control and promote themselves and others without the pressure of outside sources; allowing for more creative control and also the added benefit of immediate response. I definitely feel that social media has enabled me to network and keep in contact with friends/clients much easier than if it never existed. The time is now, so I’m taking advantage of it for all it’s worth!

We are able to follow the lives and endeavors of individuals we may not know, have known or met through social media like Facebook, Twitter, Myspace, etc. Hopefully, I’ve inspired those in my social network to take the chance and become who they want to be by following their dreams.

Q. What is your long term goal in modeling?

A. I have several goals in mind for my future in modeling. My long term goal in modeling is to be published by big name designers.

For now, my short term goal is to network and collaborate with creative individuals who can help teach me more about the industry and possibly help me become a fashion photographer. Hopefully start doing projects that incorporate acting.

Also, I want to have fun! This is my chance to do something that I can show my kids one day — to let them know that I tried something that is hard and that people usually think of as only a dream.

I went to school to pursue a career in art. After years working jobs that seemed to offer not much more than financial stability, I now want to take the time to pursue something creative and that keeps my imagination going. It’s therapeutic for me.

Q. Do have any advice for aspiring models?

A. Never let anyone say you are incapable. I believe in being in control of your own destiny. It was soon after moving to San Francisco that, on my way out of my apartment one morning, I noticed a BMW smashed into the wall right next to the entrance of my apartment building. Life is too short. If I would have walked out of my house at the wrong time, I could have been pinned between the brick and a luxury vehicle.

There will always be people in the world telling you that you’re incapable, but I also believe that there are just as many people who will believe in your abilities.

For more information on booking, check out Look Model Agency. And, for creative collaborations, find Cameron on Model Mayhem.

Slideshow Photo Credit: Nicky Nylon, Bailey Harada Stone, William Perls, digitalHe-Robin Bourbonnais, Jonne C. Johnson

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Happy Birthday! Consuming PR Turns Three Years Young This Week

12 Apr

To all my digital fashionistas and ‘os – thanks for reading Consuming PR!

It’s been three years since my first blog post and, let me tell you, much has happened. I’ve graduated from college, moved to San Francisco and now work in Digital Public Relations at Edelman Digital. It seems like only yesterday that I was working at AHPR, the student-run PR agency, and sitting in the School of Journalism at the University of Oregon pondering the direction of my blog for an assignment in my Advanced PR Writing course instructed by the wonderful Tiffany Gallicano (@Gallicano).

Thank you for all the comments and views over these past three years. Tell me, what were your favorite posts since April of 2008 when I posted this cute little nugget below?! Anything you’d like to see here in the future?

Oh, and note that after you read my first post below, I still live with my Puggle, I practice my music, and coincidentally, I’ve boomeranged back to Edelman!