Armani Exchange Turns 20 and Launches A|X STYLEPAD App

5 Apr

This  Spring   2011,   A|X   will   launch   A|X   STYLEPAD   –   a   multimedia,   interactive   create- your- own   ad   app   that   gives   exclusive  access  to  the  world  of  A|X  Armani  Exchange.  The  A|X  STYLEPAD  app  will  give  iPhone  and   iPad  users  creative  control  to  design  “their  A|X”,  selecting  the  background,  casting  the  model  from  supplied  images,   and   add   a   personalized   message   by   writing   text   over   the   image   to   create   a   one- of- kind   ad   to   save   or   share   with   friends  on  social  networks.

The   A|X   STYLEPAD  also launches the same year as  A|X  Armani  Exchange  20th  Anniversary.  Giorgio  Armani marks  this  significant  milestone   with   special   seasonal   capsule   collections,   a   series   of   global   events,   exclusive   brand   application   –   A|X   STYLEPAD,  and  a  commemorative  brandmark  of  its  iconic  logo.

A|X  STYLEPAD  feature  will  be  housed  on  the  A|X  Mobile  site  that  will  feature  an  exclusive  A|X  20  Years  of  Style   global  branded  content.  Highlights  will  include  special  A|X  Limited  Edition  Collection  preview,  exclusive  A|X  video,   access  to  the  A|X  Life  section  for  events,  trends,  music,  and  brand  news.

Additional  exposure includes marketing  elements  via  the  A|X  blog,  A|X  social  networks,  A|X  YouTube,  A|X  in- store  promotions,  A|X  text  mobile   marketing,  and  press  materials  covering  this  digital  media  endeavor. With  the  A|X  STYLEPAD  application,  Armani  Exchange  brings  together  three elements:  exclusive  content,   online   entertainment,   and   social   networking . Are you planning on downloading this application?

Currently, both the Chanel app and the Style.com app are on my phone so I can view the latest fashion shows whenever and wherever I may be. The A|X  STYLEPAD  might just join those two. What other fashion apps do you currently use and why?

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One Response to “Armani Exchange Turns 20 and Launches A|X STYLEPAD App”

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