This Spring 2011, A|X will launch A|X STYLEPAD – a multimedia, interactive create- your- own ad app that gives exclusive access to the world of A|X Armani Exchange. The A|X STYLEPAD app will give iPhone and iPad users creative control to design “their A|X”, selecting the background, casting the model from supplied images, and add a personalized message by writing text over the image to create a one- of- kind ad to save or share with friends on social networks.
The A|X STYLEPAD also launches the same year as A|X Armani Exchange 20th Anniversary. Giorgio Armani marks this significant milestone with special seasonal capsule collections, a series of global events, exclusive brand application – A|X STYLEPAD, and a commemorative brandmark of its iconic logo.
A|X STYLEPAD feature will be housed on the A|X Mobile site that will feature an exclusive A|X 20 Years of Style global branded content. Highlights will include special A|X Limited Edition Collection preview, exclusive A|X video, access to the A|X Life section for events, trends, music, and brand news.
Additional exposure includes marketing elements via the A|X blog, A|X social networks, A|X YouTube, A|X in- store promotions, A|X text mobile marketing, and press materials covering this digital media endeavor. With the A|X STYLEPAD application, Armani Exchange brings together three elements: exclusive content, online entertainment, and social networking . Are you planning on downloading this application?
Currently, both the Chanel app and the Style.com app are on my phone so I can view the latest fashion shows whenever and wherever I may be. The A|X STYLEPAD might just join those two. What other fashion apps do you currently use and why?