Archive | September, 2011

Top Trend at Fashion Week Spring 2012: White on White

19 Sep

The one trend taking over spring fashion week 2012 is none other than white on white. I’m all about white on white; however, just be careful you don’t look like a marshmallow! How can you avoid this flop? Well, designers like Vera Wang, Rachel Roy and DKNY are all using light-weight to sheer fabrics so you’ll look almost angelic.

So, are you a fan of this trend? Check out my picks below and tell me what you think!

Photo Credit: Fashionology

PR Couture: The Rise of Instablogging: Tumblr, Instagram & Pinterest Offer a Quick Click Fashion Feast

16 Sep

Recently, I wrote an article for PR Couture on, what I like to call, “instablogging.” Check out the intro below:

In the beginning, when we had to walk uphill both ways to get to the mall, the elite fashion publishing houses provided monthly print magazines to be devoured on the couch, in the bath, under the hair dryer and on the elliptical. Then fashion bloggers established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts.

And the industry took note, eventually moving to partner with bloggers and supplement traditional media coverage by becoming publishers themselves. Then with Twitter and Facebook, access to content became greater and the act of sharing this content became a measurement of business success.

Instablogging, the term we use to describe sites like Tumblr, Instagram and Pinterest are the latest publishing platforms to satiate the industry and fashion public’s growing demand for quick-fix content creation and dissemination. Instablogging enables brands to build and strengthen communities at a rapid pace with a snap of a camera, a pin or a click… 

To read the complete article, check it out on PR Couture.

And, for more on Pinterest, check out my mention in this MediaPost piece:

Kohl’s Teases Jennifer Lopez’s New Project on YouTube

1 Sep

I’m all for using branded video content to promote new products, and Kohl’s did just this with a few teasers on YouTube for Jennifer Lopez’s new project. They even changed the skin of their YouTube channel to match her fall collection.

Question: Do you think they should brand across Facebook and Twitter too? In my opinion, they should stay consistent and, if anything, feature photos of JLo across the top Facebook Page filmstrip and change the background of their Twitter Page. Building a cohesive brand campaign is the key to driving home the key messages.

Check out these cheeky videos below teasing Jennifer Lopez’s new collection launching in September. What are your thoughts on this video campaign?