I’m all for using branded video content to promote new products, and Kohl’s did just this with a few teasers on YouTube for Jennifer Lopez’s new project. They even changed the skin of their YouTube channel to match her fall collection.
Question: Do you think they should brand across Facebook and Twitter too? In my opinion, they should stay consistent and, if anything, feature photos of JLo across the top Facebook Page filmstrip and change the background of their Twitter Page. Building a cohesive brand campaign is the key to driving home the key messages.
Check out these cheeky videos below teasing Jennifer Lopez’s new collection launching in September. What are your thoughts on this video campaign?