Women’s Wear Daily CEO Summit: Tory Burch on Social Media

20 Nov

“Social media is about being in the moment.” — Tory Burch, CEO and designer.

Watch Tory speak at the WWD CEO Summit on her company’s use of social media. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. Enjoy!

 

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One Response to “Women’s Wear Daily CEO Summit: Tory Burch on Social Media”

  1. annalynnreilly November 21, 2011 at 6:54 pm #

    I like how she talks about her fans being a vital part of what they are doing. That is the essence of social media. By creating that two-way conversation her company has been able to grow in many different areas. Thanks for posting this!

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