Archive | April, 2014

Rockin Product Placement: Ellie Goulding and SZA

1 Apr

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Product placement is an integral component to marketing your product to consumers. Why? It brings the products to life, gives them a personality and allows consumers to connect with it as something aspirational and tangible. Currently, leading fashion brands like RVCA and This is a Love Song are fitting singers like Ellie Goulding and SZA for their performances and photo shoots. And the interesting part, is that these pieces specifically, are moderately priced. This allows their fans to purchase and ultimately increase affinity by wearing their clothes.

Learn more about the brands these talented singers are wearing below. Oh, and while you’re reading,  listen to a few of favorite tunes I’ve chosen for your listening pleasure 🙂

Ellie Goulding, above, is wearing the Bali-born brand, THIS IS A LOVE SONG, which has already garnered the attention of an influential style set with the likes of notable names including but not limited to Cheryl Cole, Leigh Lezark, Kylie Jenner, Katy B, Cara Delevingne, Hannah Bronfman, Chelsea Leyland, Rita Ora, Katy B, Chloe Noorgard, Jourdan Dunn, and more…

Fun fact: THIS IS A LOVE SONG is the result of two best friends, many music festivals and not enough awesome stuff to wear. This Is A Love Song, commonly referred to as TIALS for short, was established by best friends Stephanie Vermaas and Nina Hadinata. The duo, who quite literally live and produce the brand out of Bali, first conceptualized the TIALS in hopes of delivering fun and affordable party clothes to party girls worldwide. With THIS IS A LOVE SONG the two best friends hope to bring party-ready clothes to the masses that evoke the care free spirit of a music festival (which, of course, is the duo’s favorite type of party).

Vocalist SZA performs in concert wearing RVCA’s Free Streets Overalls during the Maverick Music Festival at Maverick Plaza on March 21, 2014 in San Antonio, Texas. (Photo by Rick Kern/WireImage) RVCA describes it’s women’s collection as it “was built upon the balance of opposites: order, chaos…past, present…dark, light. The RVCA girl is no different. She’s inspired by street culture as much as the runway.”

 

PR Couture: The Fashion PR Book – Ready to Launch

1 Apr

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It’s been a long time coming, but I’m finally able to post about my friend and colleague Crosby Noricks’s, founder of PR Couture,  “Ready to Launch,” a book filled with the knowledge and support needed for fashion PR interns and entry-level practitioners to successfully break into this media-rich career. The book also features a contribution from yours truly on starting your own blog!

The success of popular reality TV shows like “Project Runway,” “Kell on Earth” and “The City,” have inspired many public relations students and recent graduates to break into the world of fashion PR. However, undergraduate public relations programs rarely focus with any depth into the realities of working in this industry and top agencies are highly competitive at even the internship level. For five years, students and industry practitioners have solved this problem by turning to PRCouture, a top destination to discover and discuss the ever-evolving role of public relations, marketing and social media in the fashion industry.

This insider’s guide is the first of its kind, and pulls back the curtain on the catwalk with an information-dense, fun-to-read adventure through the fast-paced world of fashion PR. Highlights include contributions from more than two dozen fashion PR pro’s working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital , Style House PR, and Regan Communications. Topics covered in this insider’s guide to fashion PR include:

  •  The difference between PR, marketing and advertising
  • What to expect from a career in public relations
  •  Title and salary breakdown
  • How to position yourself to get noticed for the job you want
  • Actual job interview questions from top fashion PR agencies
  • Contact information for 20 of the top New York-based fashion PR agencies
  • How to use Twitter as a job search tool
  • Identifying personal goals and a career vision to carry you into the future

 

“Ready to Launch: The PR Couture Guide to Breaking into Fashion PR” is available in print for $17.99 or digital format for $14.99 on Amazon.com.