Ways to Boost Your Content Marketing

19 Aug

The way companies interact and engage with both prospects and current customers is becoming increasingly complex. Salesfusion shares a few pieces of advice on how you can use content marketing to increase your ROI, brand awareness and engagement:

1) Define your objectives. What is your purpose? Are you trying to increase brand awareness, drive more sales, or build a base of brand loyal customers?

2) Attract, Convert, Nurture. Research your leads to understand their industry, stage in the buying cycle, company size, needs, and more. Your leads are more likely to feel connected to your brand if you create customized content that speaks to them.

3) Strategize. Push content out across a variety of different marketing channels to reach your target audience. Determine what the message will be and how you will convey it. Always keep your ultimate goal in mind when building a full 360 degree consisten marketing campaign.

4) Invest in dynamic content. Dynamic content is when certain aspects of your landing pages or email marketing content change based on the user’s interests to create a relevant, tailored experience. You can garner information to implement this by requesting simple online surveys be completed by your website visitors.

5) Stay organized. Embrace a platform like marketing automation to keep your content marketing organized and segmented. Create a detailed task list to ensure you’re thoroughly covering all steps of the process and allowing time to test and review content before it is pushed out to the public.

Any other tips you’d add to this list? Share your advice by leaving a comment!

11 Responses to “Ways to Boost Your Content Marketing”

  1. TheTanTalk August 20, 2014 at 1:07 pm #

    Investing in dynamic content is the most crucial call of the hour. This way a range of audience could be covered and addressed

    • Sarah Essary August 20, 2014 at 1:34 pm #

      Couldn’t agree with you more!

  2. direct marketing agency August 22, 2014 at 4:28 am #

    There is a cost of approximately $175 for the permit and there
    are pages of rules for using it correctly. Direct mail marketing is no different in that
    regard. Using custom made materials to people – gives you a great opportunity to make your materials
    customized according your target people or market.

  3. car service plianville August 23, 2014 at 4:57 pm #

    From your getaway vehicle to the vehicle that will drive your bridal party to the church for the actual ceremony, the right
    limousine company will help you travel in style. Since a wedding is about elegance, the couple should consider the image and reputation of each of the company’s they have selected.
    If so, you’ll want to choose a limo service with a great reputation for reliability and dependability.

  4. bonoweb.ru August 24, 2014 at 5:54 pm #

    I read this post fully regarding the difference of newest and preceding technologies, it’s amazing article.

  5. Johnnie September 1, 2014 at 11:02 am #

    I do not even know how I ended up here, but I thought this post was good.
    I do not know who you are but definitely you’re going to a famous
    blogger if you aren’t already 😉 Cheers!

    • Sarah Essary September 1, 2014 at 11:07 am #

      Blushing! Thank you and hope you visit again soon.

  6. prolexin igf1 September 21, 2014 at 7:34 pm #

    Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my
    newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  7. Http://Facebook.Com/SwampAttackHacks October 4, 2014 at 1:28 am #

    Hey there just wanted to give you a quick heads up and let you know a few
    of the images aren’t loading correctly. I’m not sure why but I
    think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  8. Rosalyn October 12, 2014 at 6:49 am #

    A fascinating discussion is worth comment. I believe that you ought to write more about this subject, it might not
    be a taboo subject buut typically people do not talk about thesee issues.
    To the next! All the best!!

  9. virtualvoyage February 8, 2016 at 4:30 am #

    Dress shabbily and they remember the dress; dress impeccably and they remember the woman.Virtual Voyage Fashion Designing Courses in IndoreVirtual Voyage Fashion Designing Courses in Indore

Leave a Reply to direct marketing agency Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: