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Listen Up! Lorde Can Teach a Thing or Two About Millennial Marketing…

28 Mar

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This week, I had the pleasure of speaking to author Marc Shapiro on examining the career of Lorde, the 17 year-old New Zealand musician who just won her first two Grammys for her hit song “Royals”.

Lorde: Your Heroine, How This Young Feminist Broke All the Rules and Succeeded, released by Riverdale Avenue Books, explores the many facets of Lorde including her feminist viewpoints, how intellectually inclined she is, and her talent of writing meaningful music. Shapiro shows over the course of a year how Lorde’s career went from complete obscurity to superstardom.

During my interview with Shapiro, I wanted to focus on how Lorde uniquely markets herself and her brand. I wondered, was she being strategic in the way she dresses, addresses questions and connects with the youth? According to Shapiro, it turns out she’s actually just being true to herself — simple as that. I asked him, “What makes her brand unique from a marketing perspective?” He explained, “During interviews, if she gets a question, she’s going to answer it. She speaks her mind.”

So, it’s her transparency and authenticity that makes her relatable. Even her tweets are written by her — it’s obvious by the scrappy pics she takes (see below)! Very similar characteristics to the core principles of marketing to this very age group, aka Millennials.

Shapiro goes on to say, “Lorde is a jumping off point for creativity, no matter the age.” “We have not had good pop music and I think there was a backlash.” Sounds like we need to recognize, Millennials are looking to cut the bullshit. They want the rawness of music and not the glitz and the glamour, the smoke and mirrors.

“The intriguing thing about writing about Lorde is that she is so damned contrary to everything that pop music has become,” said author Marc Shapiro. “She’s a true intellect whose songs have been guided by great authors and deep thinkers rather than the predictable template of current pop music. She’s smart, creative, a true individual and only 17. Stories that are too good to be true but that ultimately are just that makes a biography of Lorde truly something special.”

Buy the ebook for $9.99 at Amazon and BarnesandNoble.com or the print version for $16.99.

About Marc Shapiro
Marc Shapiro is the New York Times bestselling author of We Love Jenni – An Unauthorized Biography, The Secret Life of EL James, Who is Katie Holmes? – An Unauthorized Biography, Legally Bieber: Justin Bieber at 18, J.K. Rowling: The Wizard Behind Harry Potter, Justin Bieber: The Fever!, Game: The Resurrection of Tim Tebow and many other bestselling celebrity biographies. He is a freelance entertainment journalist covering film, television, and music for a number of national and international newspapers and magazines.

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September Issue: Glamour’s First-Ever Full Fashion Issue

1 Aug
 

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Glamour‘s first-ever Full-On Fashion Issue has arrived. The September issue features fashion on every single page, and also introduces its first-ever guest editor….Victoria Beckham. Victoria worked closely with Glamour‘s Cindi Leive to create this special issue, and you can see her mark everywhere.

She also opens up to Glamour about her work, her marriage, how she reinvented her life…and why she’d never say never to having another baby. Glamour’s September issue will be available on newsstands nationwide and digitally (iPad, Kindle Fire and Barnes & Noble Nook Color) on August 7.

And check out Victoria’s Twitter feed, @victoriabeckham. She is releasing an exclusive never before seen photo from her cover shoot and the below behind-the-scenes video about the making of the September issue (#makingsept) via Twitter.

Here is a preview of what Victoria shared with Glamourhttp://glmr.me/MZlhTa

Victoria on guest editing the September issue…

·      It’s been exciting for me to see my ideas come to life, from type colors to photo selection to casting. I even made my own list of Glamour fashion Don’ts to keep out of the issue: boat shoes (unless of course you’re designer Alber Elbaz or on a boat!), Bermuda shorts, nose rings, Crocs, and American tan tights (that’s nude pantyhose to you).

On why she is never seen smiling…

·      Do you know, I don’t know?! I actually used to smile a lot in pictures. I think I only stopped smiling when I got into fashion. [Laughs.] Fashion stole my smile! I’ve created this person. And I’m not saying that’s not me, but I wouldn’t say that’s the whole me…. It’s an armor that goes up.”

 

On reading 50 Shades of Grey…

·      I’m halfway through the second one. I even bought my mum the book! But every time she tries to engage in conversation about it, I kind of dodge the subject. I don’t really want to talk to my mother about S&M.”

On her husband, David, coming to see her fashion show in New York this past season…

·      It was the first time! He’s always been working or training. But I was nervous about this show. I was feeling a lot of pressure. He phoned me the night before, and I just said, “I want you to come be with me. I want a cuddle. I really do.” And it was great to have him there. I think he was surprised; I don’t usually bother him with much detail. And then you get there, and the models, the hair, the makeup…I think he was blown away!”

On where she sees herself and her family in 5 years…

·      I’d like everybody to be healthy and happy. I’d like to be growing the business at a steady pace, and to be making more women feel empowered, beautiful, and confident. And I’d never say never about another baby. It’s a juggling act—a career, family, a husband who’s busy. But I’d never say never!”

Fashion/Photo Credits: Photographed by Pamela Hanson in Beverly Hills, Victoria Beckham wears a Stephen Russell platinum, diamond, and sapphire tiara and Martin Katz diamond and white gold bracelet on the cover. In her bonus cover look seen inside, Victoria wears a Lover top, Dolce & Gabbana bra and briefs, Victoria Beckham belt, and Harry Winston bracelet. Poised at her desk, she wears a Victoria Beckham dress.

Glamour Teams Up With Spotify to Create a Soundtrack for the July Issue

5 Jun

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The former Dancing With the Stars darling’s career is moving fast with one of the hottest movie of the summer, Rock of Ages, in theaters June 15th. Now, Julianne Hough shows off her “glam rock” look, talks to Glamour about Ryan Seacrest, Tom Cruise, and triumphing over her past. Glamour’s June issue is available on newsstands and digitally (iPad, Kindle Fire and Barnes & Noble Nook Color) nationwide on June 12th.

Here’s where Glamour has integrated music and social into their July issue: they teamed up with Spotify to incorporate playlists throughout the magazine, glamour.com and on the iPad edition. The playlists have been handpicked by their editors, a celebrity trainer and even cover star, Julianne Hough. Spotify represents the “Hear It” portion of their “Five Senses of Summer” issue and will serve as the soundtrack to the issue…more importantly, Glamour is the first woman’s magazine to fully integrate Spotify across all of its platforms — pretty awesome! To dance along to Julianne’s Rock of Ages themed playlist, click here:http://www.glamour.com/spotify

Want the cover look? Photographed by Ellen von Unwerth in New York City, Julianne Hough appears on Glamour’s July cover wearing a Zadig & Voltaire jacket and shorts, an Arizona tank, Fallon earrings, a Pomellato necklace, Lynn Ban bangles, a Jessie Lane bracelet and a Loree Rodkin ring. Inside the issue, Julianne hits the stage in a Dolce & Gabbana bodysuit, a Kevork Kiledjian jacket, Fallon earrings, Loree Rodkin and Jacqueline Nerguizian rings, Lynn Ban bangles, a Jessie Lane bracelet and Brian Atwood pumps; she ‘rocks on’ wearing an OMO Norma Kamali bra top, Pierre Balmain pants, Wilfredo Rosado earrings, Lynn Ban and Melinda Maria bangles, Loree Rodkin and Jacqueline Nerguizian rings, a Melinda Marie cuff and a Maison Scotch belt; and lastly, Julianne poses in A-Morir sunglasses wearing a Pierre Balmain shirt and shorts, a Melinda Maria pyramid bangle and Lynn Ban square bangles.

Check out this excerpt from her interview:

GLAMOUR: There’s a scene in the movie where Tom Cruise holds your breast. What was that like?

JH: That was my first scene with him! I was nervous as all get-out, but after every take he high-fived me and was like, “That was awesome.” At one point on the movie, I got really hurt—I tweaked my neck and was in so much pain. And everyone was pressuring me to keep shooting, but Tom came in and said, “No, this is what insurance is for, Julianne. You have the rest of your career. You need to take care of yourself!” And I thought, Tom Cruise cares about me! Now I can cry.

GLAMOUR: What kind of prep did you have to do?

JH: Diego [Boneta] and I were known as the kids on the set. It was kind of a rock-star camp. We did vocal lessons every day. We had dance lessons. We had Rollerblading lessons. It was fun to be able to go back and be coached.

GLAMOUR: Are you competitive?

JH: Yes, about everything. It gets silly. Ryan and I are very alike. When we work out with a trainer, we’ll die before we stop, like, to the point where we can’t breathe.

GLAMOUR: Is the age difference between you two an issue? You’re 24, and he’s 37.

JH: No, but he’s always joking about it.

GLAMOUR: How did you meet?

JH: Well, when I first came to L.A., someone actually tried to set us up, but I was engaged to someone else, a guy I knew from Utah who had served a Mormon mission.

GLAMOUR: What happened with that?

JH: He was a great guy—I’d known him since I was nine. But I needed to figure myself out more, and so I moved to L.A. and we ended it. And actually, he ended up marrying my childhood best friend, and now they have a kid together. It was a little weird when it happened, but they’re a great couple!

GLAMOUR: So did you date Ryan soon after?

JH: I had another boyfriend, Chuck Wicks, whom I met on Dancing With the Stars. While we were dating, we went on Ryan’s radio show together. The interview’s on YouTube, and I blush when I hear it because Ryan is hitting on me the entire time! At the end, Ryan said something like, “You guys really have something special!” And I thought to myself, He’s so full of s–t right now! When Chuck and I broke up, I wanted to be single. That lasted five months. Then Ryan and I went on a date.

GLAMOUR: What drew you to him?

JH: I think it’s that similarity I was talking about before. We both like that perfection in ourselves, and we want to make our relationship like that.

GLAMOUR: Do you miss dancing?

JH: Oh my gosh, yes, just for the sheer fact that I could eat whatever I wanted and didn’t have to go to the gym.

GLAMOUR: You’ve been working pretty much nonstop since you landed Dancing With the Stars.

JH: I’m a very anxious person. If I’m not working, I go crazy. I’ve been lucky in my career. But if I lost everything tomorrow—and had no money—I would somehow make it work. I have that survivor mentality because of a lot of stuff that went on in a previous life. I feel like I’ve had four lives.


Heidi Klum: Glamour’s August Cover Star

29 Jun

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What She’s Wearing

Photographed by Matthias Vriens-McGrath in West Hollywood and New York City, Heidi Klum appears on Glamour’s August cover wearing a sparkling Stella McCartney tank, MiH jeans, Banana Republic belt, Wildlife by Heidi Klum bracelet and ring, Hermès watch, and bracelets by Giles & Brother and Luis Morais.

On the inside bonus cover, Heidi sports J Brand jeans, Patricia Underwood hat, and Dolce & Gabbana sunglasses. And from her inside spread, Heidi wears a Isabel Marant jacket, BL33N.com T-shirt, pink Maison Martin Margiela jeans,a black Dsquared2 hat, and Giles & Brother leather and hematite bracelet.

Inside This Issue

No one thought Project Runway would last, let alone change the face of fashion, but with it’s ninth season launching this summer Heidi Klum’s career is staying strong. In Glamour’s August issue, available on newsstands and digitally (iPad and Barnes & Noble Nook Color) nationwide on July 5, Heidi shares thoughts on her career, personal life and style.

Check out a sneak peek at what Heidi shared with Glamour:

On the longevity of Project Runway… “I’m going to be 80, walking with a stick down the runway.”

On being the aggressor in a relationship… “I’m not someone who plays hard to get. This whole thing about ‘Oh, let’s exchange numbers’ and then people wait four or five days before they call you? I don’t see the point. If you feel something, why would you let that pass? You only live once.”

On keeping things alive in the bedroom… “There’s nothing wrong with a nice garter belt. I’m not saying you have to put up a pole in your bedroom and start swinging off the rafters. But I love that sometimes!”

On when she finds hubby Seal the hottest… “Always. He’s even hot when he’s sleeping. He’s a beautiful man. He’s kind, he’s a gentleman, and I watched him last night onstage, and he still rocks it. I’m like, “Yeah, that’s my man!”

On whether Tim Gunn ever gives her style advice… “He hasn’t. He’s so polite—he would never say, ‘Why are you wearing that?’ Michael [Kors] is a little bit more…well, he always jokes with me. He says that my skirts are really short. He calls it fallopian length. He teases me.”

To read the full cover story on glamour.com click here.