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PR Couture: The Fashion PR Book – Ready to Launch

1 Apr

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It’s been a long time coming, but I’m finally able to post about my friend and colleague Crosby Noricks’s, founder of PR Couture,  “Ready to Launch,” a book filled with the knowledge and support needed for fashion PR interns and entry-level practitioners to successfully break into this media-rich career. The book also features a contribution from yours truly on starting your own blog!

The success of popular reality TV shows like “Project Runway,” “Kell on Earth” and “The City,” have inspired many public relations students and recent graduates to break into the world of fashion PR. However, undergraduate public relations programs rarely focus with any depth into the realities of working in this industry and top agencies are highly competitive at even the internship level. For five years, students and industry practitioners have solved this problem by turning to PRCouture, a top destination to discover and discuss the ever-evolving role of public relations, marketing and social media in the fashion industry.

This insider’s guide is the first of its kind, and pulls back the curtain on the catwalk with an information-dense, fun-to-read adventure through the fast-paced world of fashion PR. Highlights include contributions from more than two dozen fashion PR pro’s working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital , Style House PR, and Regan Communications. Topics covered in this insider’s guide to fashion PR include:

  •  The difference between PR, marketing and advertising
  • What to expect from a career in public relations
  •  Title and salary breakdown
  • How to position yourself to get noticed for the job you want
  • Actual job interview questions from top fashion PR agencies
  • Contact information for 20 of the top New York-based fashion PR agencies
  • How to use Twitter as a job search tool
  • Identifying personal goals and a career vision to carry you into the future

 

“Ready to Launch: The PR Couture Guide to Breaking into Fashion PR” is available in print for $17.99 or digital format for $14.99 on Amazon.com.

NowLive Partners With Warner Bros. Pictures to Live Stream Rock of Ages Premiere and After Party

8 Jun

Want to attend the premiere of Rock of Ages and check out all the rockin red carpet fashions without an invite? Well, now you can thanks to NowLive.

Tonight, at 8:45P PST/ 11:45P EST, event production and live streaming company NowLive, together with Warner Bros. Pictures, will stream the official red carpet premiere and live after party for Rock of Ages fans worldwide. A live, post-performance Q & A with Bret Michaels, Rick “Sav” Savage and Joe Elliott will be hosted by Riki Rachtman.  Fans can tune into the official livestream on the Rock of Ages Facebook page via NowLive’s streaming platform with multi-camera controls and live chat.

If you aren’t familiar already, NowLive is a live event production and streaming company providing the entertainment industry with a solution for events such as red carpet premieres, awards shows, cast chats, concerts and original productions. Comprised of a team of Hollywood digital alums, NowLive provides studios, networks and record labels an interactive platform which allows fans a new way to experience and socially engage in live events.

Check out their website for more here and share your thoughts on NowLive in the comments below. Are you into it or do you think there are better means to live streaming video?

Fashion Platform Spotlight: Dro.pt

3 May

There’s a new social platform coming to you soon just for launching merchandise online: Dro.pt. This platform enables you to reach retail buyers, bloggers, consumers and stylists through interactive lookbooks shared publicly and privately.

Within the interactive lookbook, users can buy merchandise or click ‘want’ if the merchandise is not yet available. The ‘want’ function is particularly interesting as users are notified the moment it’s in stock.

Right now, they’re in alpha testing and you can request an invite to test. Who knows — they might take a similar approach to Pinterest and keep things in beta while they’re blowing up.

And check them out on Spotify

Co-Founder Dennis Crowley on the Future of Foursquare

26 Jun

I have to be honest; I’ve lost a bit of my drive to check-in places after I’ve already  taken advantage of the many first time deals around San Francisco. However, Foursquare is starting to intrigue me again with their plan for the future.

At the last Girls in Tech Fireside Chat, I had the pleasure to listen to Foursquare Co-Founder Dennis Crowley. He explained that Foursquare could soon be your personal tour guide, or Clippy for your pocket. This personal tour guide would be so in tune with your everyday behaviors, that it would recommend places to check out as you walked around the city you’re in. Check out the video of Dennis Crowley describing the future of Foursquare on Socialcam here.

What if Foursquare knew your personal shopping behaviors? Think about all the boutiques and stores you’d discover according to your interests. And, think about how this would change tourism. No need for those guidebooks because Foursquare would help you make the trip your own.

After leaving this fireside chat, I couldn’t help but wonder how all this would change advertising, PR and sales. Do you think these changes would help or hurt these industries?

Blog Spotlight: Intern Chic

15 May

If you’re an intern or looking to start your summer internship soon, then check out the newest blog just for you! Intern Chic provides fashion interns with advice and news to increase their knowledge of the fashion industry specifically tailored to those just starting out. Unlike websites that only provide fashion internship listings, Intern Chic uniquely offers much more.

Intern Chic is divide into a few sections. Tip Dujour features weekly fashion internship advice from site creator Ashli Townsend. The List is a compilation of mini-profiles on fashion industry elite, complete with name pronunciations and Chic Facts. The Chic Calendar keeps interns in the know with the hottest fashion events of the year and Chic Listings showcases the latest fashion internship job opportunities.

Then, there’s Chic Speak, which is a dictionary filled with stylish terms necessary to speak the language of fashion. Intern Chat allows interns to connect and discuss past, current and future internships. The Trends section keeps interns up to date on the latest from the runways. Finally, Style Daily serves as the site’s fashion news blog.

About the Founder


Intern Chic was created and founded by “professional intern” and Los Angeles native, Ashli Townsend (@fashionablyL8). Ashli has completed a variety of internships, including Mattel’s Barbie Design Department, Baby Phat’s Design Department, as well as at a host of notable fashion PR firms. She ultimately decided to share the knowledge she gained while interning with the masses via Intern Chic.

Ashli says Intern Chic was created with fashion interns in mind, but benefits anyone striving to stay in the know with the fashion industry.

Flipboard: Using the Rules of Print

23 Jul

Could Flipboard give fashion magazines a run for their money? Think about using Flipboard if you follow a majority of fashion bloggers…it could look like your own personal fashion magazine!

Pitching to Santa Claus: How To Pitch in the Current Market

23 Dec

It’s not about the must-have Tickle Me Elmo this year, it’s about the savings. This year, pitching holiday gift guides was much different from years past. It was important to be cognizant of the economic climate and to position products by highlighting  the added value or the savings.

When pitching a product, it’s necessary to understand the current environment. Public relations professionals must keep current on news and current events. Whether it is the Tiger Woods scandal or the health care reform, both events can play an important part in pitching any product.

Pitching is much more than picking up the phone, dialing a number and saying, “Hello, I’m so and so calling on behalf of blank.” Here’s a few things to remember for your next pitch:

1. Conduct a media audit. Research the journalist and their particular beat. Read at least six of their articles and find a commonality. Thoroughly investigating their writing builds trust in the future conversation.

2. Practice makes perfect. It might seem silly to close the door and read your pitch out loud, but give it a try! I promise this will command more respect over the phone -confidence is key when selling a product or idea.

3. Tailor your pitch. It’s o.k. to have a universal pitch, but when you have completed your research, it’s important to personalize  the conversation to create an open dialogue.

4. Lead with a current industry trend or event. Get in the trenches with your journalists. These people are constantly scouring the news for the next best story. If you are as up to speed as they are, then you can lend more credibility.

Also, check out fashion PR blogger Yuli Ziv sharing her e-mail tips on making your pitch blogger friendly. And, if you’re wondering how not to pitch, check out The Bad Pitch Blog for the best examples. Hopefully you don’t find your pitch posted!

How do you prepare to pitch? Share your tips and stories and have a fabulous holiday, fashionistas!