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Foursquare. It’s Back and Better Than Ever!

11 Aug

Just three years ago, I was sitting with CEO/Co-Founder Dennis Crowley at his Girls in Tech fireside chat in San Francisco where he described his vision for Foursquare.

He compared this future iteration to Clippy. You know, that silly (and annoying) paperclip from Microsoft Office living on the side of your screen. He explained that Foursquare would one day “be your personal tour guide, or Clippy for your pocket. This personal tour guide would be so in tune with your everyday behaviors, that it would recommend places to check out as you walked around the city you’re in.” Check out my video of Dennis Crowley describing the future of Foursquare on Socialcam here

Now, they’ve brought this idea to life! Introducing the new Foursquare, “which you can download today, learns what you like, and leads you to places you’ll love,” explains Foursquare.

Here’s how Foursquare describes the new functionalities:
Our phones should learn about us – our tastes, our social connections, and our preferences. And, using what they know, they should help us better explore the world around us. If you love vintage clothing, it should tell you that there is a hidden gem nearby. If you’re in a new city, it should tell you that your friend Katy highly recommends this hole-in-the-wall restaurant downtown. If you crave spicy food, it should advise which dishes you should order when you sit down for dinner.

Check out the video below to see it in action! 

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Social Commerce Spotlight: Shoppost

25 Jul

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Ever want to sell new merch quickly through social? Or, place a buy button directly on your Facebook post featuring the latest dress you want to push to customers? Well, now you can with Shoppost!

No more tabs or redirects, this free social commerce app allows brands to easily drive awareness for products and sell in Facebook’s newsfeed via an interactive post. Prospects and customers can browse product variations, view photos and/or videos of the product all without leaving Facebook.The app also works with other major social media channels including Twitter, Pinterest and Google+. I had a chance to watch their intro tutorial today, and let me tell you… it looks super user friendly.

If you try it out, which I hope you do, let me know what you think in the comments below. And, learn more by watching their overview video on the Shoppost website here.

ESCADA Launches E-commerce in USA

5 Mar

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Luxury fashion brand ESCADA will launch today its online store in the United States of America, following the successful introduction of ESCADA.com to the European markets in 2013. Welcome to the 21st Century, ESCADA!

The E-Store will offer a wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.

Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”

Usability and design is likewise important in the ESCADA E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the ESCADA brand identity.

And check this out: All social media channels are integrated into the new online store. The site, which is optimized for mobile applications, ensures an ideal display on all devices. Remember readers, always keep in mind mobile. You’d think it’s a no brainer, but many companies forget all about optimizing and scaling for different devices.

The store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.

The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy. An exclusive packaging concept completes the range of service offers of the ESCADA E-Store.

Hermes NexTec, specialist in international full-service e-commerce solutions, provides all services along the online value chain including shop, content and IT management and in close collaboration with ESCADA performance marketing. In addition to these services Hermes Fulfilment supplies with warehousing, customer care, finance services and returns management.

Twitter: @ESCADA
Facebook: http://www.facebook.com/ESCADA

How to Leverage Facebook and Your Cell: Who ya gunna call? Savoy’s Hotline!

22 May

Savoy

Savoy Hotline

If you haven’t heard of the EDM subgenre Lovestep yet, do me a favor: 1) Go to Soundcloud.com 2) Follow Savoy. So, what is lovestep?

Well, I have the answer from the founding fathers, Savoy, by just giving them a call. The guys told me, all that’s required is a melodic baseline that basically makes you wanna get it on. They asked me if I “concurred.” I said “Yep!” and proceeded to giggle.

Enter the power of Twitter…

Not sure if I’m famous, but it was a nice ego boost 😉 In conclusion, I’m giving Savoy 5 stars for their efforts to reach fans. It’s VERY important to foster those relationships early on and Savoy has it down perfectly.

Want to give them a call too? Here’s the number: 321-8-SAVOY-8. Remember, only call the number when they say it’s open. Check their Facebook and Twitter @SAVOY for the latest.

Watch Fashion’s Night Out and MADE Fashion Week LIVE on Livestream

6 Sep

As Fashion Week kicks off in NYC, Livestream invites you to experience Fashion Night Out and MADE Fashion Week’s live runway shows on New Livestream. And thank heavens for Livestream as I’m traveling from NYC to SF and back again to NYC on Sunday.

Wherever I am, I’ll be able to get my fix as if I never left… or went to Paris for a night of Vogue’s Paris FNO! See what’s happening both on and off the runway with real-time photos, video clips, and text updates seamlessly integrated with live HD video of the runway shows. Details below – enjoy 🙂

Check out the full schedule here:
http://new.livestream.com/madefashionweek

Selection of Upcoming Events:
Vogue Paris Fashion Night Out http://new.livestream.com/vogueparis/voguefashionnight
7:00 pm EDT on Thursday, September 6, 2012

Peter Som http://new.livestream.com/madefashionweek/petersom2013
10:00 am EDT on Friday, September 7, 2012

Alexander Wang http://new.livestream.com/madefashionweek/alexanderwang2013
5:00 pm EDT on Saturday, September 8, 2012

The Blonds
http://new.livestream.com/madefashionweek/theblonds2013
9:30 pm EDT on Tuesday, September 11, 2012

Jeremy Scott http://new.livestream.com/madefashionweek/JeremyScott
1:00 pm EDT on Wednesday, September 12, 2012

NowLive Partners With Warner Bros. Pictures to Live Stream Rock of Ages Premiere and After Party

8 Jun

Want to attend the premiere of Rock of Ages and check out all the rockin red carpet fashions without an invite? Well, now you can thanks to NowLive.

Tonight, at 8:45P PST/ 11:45P EST, event production and live streaming company NowLive, together with Warner Bros. Pictures, will stream the official red carpet premiere and live after party for Rock of Ages fans worldwide. A live, post-performance Q & A with Bret Michaels, Rick “Sav” Savage and Joe Elliott will be hosted by Riki Rachtman.  Fans can tune into the official livestream on the Rock of Ages Facebook page via NowLive’s streaming platform with multi-camera controls and live chat.

If you aren’t familiar already, NowLive is a live event production and streaming company providing the entertainment industry with a solution for events such as red carpet premieres, awards shows, cast chats, concerts and original productions. Comprised of a team of Hollywood digital alums, NowLive provides studios, networks and record labels an interactive platform which allows fans a new way to experience and socially engage in live events.

Check out their website for more here and share your thoughts on NowLive in the comments below. Are you into it or do you think there are better means to live streaming video?

Glamour Teams Up With Spotify to Create a Soundtrack for the July Issue

5 Jun

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The former Dancing With the Stars darling’s career is moving fast with one of the hottest movie of the summer, Rock of Ages, in theaters June 15th. Now, Julianne Hough shows off her “glam rock” look, talks to Glamour about Ryan Seacrest, Tom Cruise, and triumphing over her past. Glamour’s June issue is available on newsstands and digitally (iPad, Kindle Fire and Barnes & Noble Nook Color) nationwide on June 12th.

Here’s where Glamour has integrated music and social into their July issue: they teamed up with Spotify to incorporate playlists throughout the magazine, glamour.com and on the iPad edition. The playlists have been handpicked by their editors, a celebrity trainer and even cover star, Julianne Hough. Spotify represents the “Hear It” portion of their “Five Senses of Summer” issue and will serve as the soundtrack to the issue…more importantly, Glamour is the first woman’s magazine to fully integrate Spotify across all of its platforms — pretty awesome! To dance along to Julianne’s Rock of Ages themed playlist, click here:http://www.glamour.com/spotify

Want the cover look? Photographed by Ellen von Unwerth in New York City, Julianne Hough appears on Glamour’s July cover wearing a Zadig & Voltaire jacket and shorts, an Arizona tank, Fallon earrings, a Pomellato necklace, Lynn Ban bangles, a Jessie Lane bracelet and a Loree Rodkin ring. Inside the issue, Julianne hits the stage in a Dolce & Gabbana bodysuit, a Kevork Kiledjian jacket, Fallon earrings, Loree Rodkin and Jacqueline Nerguizian rings, Lynn Ban bangles, a Jessie Lane bracelet and Brian Atwood pumps; she ‘rocks on’ wearing an OMO Norma Kamali bra top, Pierre Balmain pants, Wilfredo Rosado earrings, Lynn Ban and Melinda Maria bangles, Loree Rodkin and Jacqueline Nerguizian rings, a Melinda Marie cuff and a Maison Scotch belt; and lastly, Julianne poses in A-Morir sunglasses wearing a Pierre Balmain shirt and shorts, a Melinda Maria pyramid bangle and Lynn Ban square bangles.

Check out this excerpt from her interview:

GLAMOUR: There’s a scene in the movie where Tom Cruise holds your breast. What was that like?

JH: That was my first scene with him! I was nervous as all get-out, but after every take he high-fived me and was like, “That was awesome.” At one point on the movie, I got really hurt—I tweaked my neck and was in so much pain. And everyone was pressuring me to keep shooting, but Tom came in and said, “No, this is what insurance is for, Julianne. You have the rest of your career. You need to take care of yourself!” And I thought, Tom Cruise cares about me! Now I can cry.

GLAMOUR: What kind of prep did you have to do?

JH: Diego [Boneta] and I were known as the kids on the set. It was kind of a rock-star camp. We did vocal lessons every day. We had dance lessons. We had Rollerblading lessons. It was fun to be able to go back and be coached.

GLAMOUR: Are you competitive?

JH: Yes, about everything. It gets silly. Ryan and I are very alike. When we work out with a trainer, we’ll die before we stop, like, to the point where we can’t breathe.

GLAMOUR: Is the age difference between you two an issue? You’re 24, and he’s 37.

JH: No, but he’s always joking about it.

GLAMOUR: How did you meet?

JH: Well, when I first came to L.A., someone actually tried to set us up, but I was engaged to someone else, a guy I knew from Utah who had served a Mormon mission.

GLAMOUR: What happened with that?

JH: He was a great guy—I’d known him since I was nine. But I needed to figure myself out more, and so I moved to L.A. and we ended it. And actually, he ended up marrying my childhood best friend, and now they have a kid together. It was a little weird when it happened, but they’re a great couple!

GLAMOUR: So did you date Ryan soon after?

JH: I had another boyfriend, Chuck Wicks, whom I met on Dancing With the Stars. While we were dating, we went on Ryan’s radio show together. The interview’s on YouTube, and I blush when I hear it because Ryan is hitting on me the entire time! At the end, Ryan said something like, “You guys really have something special!” And I thought to myself, He’s so full of s–t right now! When Chuck and I broke up, I wanted to be single. That lasted five months. Then Ryan and I went on a date.

GLAMOUR: What drew you to him?

JH: I think it’s that similarity I was talking about before. We both like that perfection in ourselves, and we want to make our relationship like that.

GLAMOUR: Do you miss dancing?

JH: Oh my gosh, yes, just for the sheer fact that I could eat whatever I wanted and didn’t have to go to the gym.

GLAMOUR: You’ve been working pretty much nonstop since you landed Dancing With the Stars.

JH: I’m a very anxious person. If I’m not working, I go crazy. I’ve been lucky in my career. But if I lost everything tomorrow—and had no money—I would somehow make it work. I have that survivor mentality because of a lot of stuff that went on in a previous life. I feel like I’ve had four lives.