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Fashion Platform Spotlight: Dro.pt

3 May

There’s a new social platform coming to you soon just for launching merchandise online: Dro.pt. This platform enables you to reach retail buyers, bloggers, consumers and stylists through interactive lookbooks shared publicly and privately.

Within the interactive lookbook, users can buy merchandise or click ‘want’ if the merchandise is not yet available. The ‘want’ function is particularly interesting as users are notified the moment it’s in stock.

Right now, they’re in alpha testing and you can request an invite to test. Who knows — they might take a similar approach to Pinterest and keep things in beta while they’re blowing up.

And check them out on Spotify

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App Spotlight: The Little Black Book

21 Mar

We have Facebook Timeline to track our social lives, but what about our dating lives? Enter The Little Black Book app, recently created and launched on iTunes by my friend and colleague Jonathan Eppers (@jonathaneppers) in addition to Stace Baal and Tim Watson. Here’s what Jonathan had to say about the app:

“Our take on the black book is quite simple. We built a beautiful and simple way to keep track of everyone we hook up with. Just like follower counts on Twitter and Facebook, your ‘hook up’ count grows with each new entry.

I’ve personally developed enough products at MySpace and, most recently, at eHarmony to know that we’re no different than the users of our services. We like to get around.

Every Little Black Book is completely private and password protected so there’s no excuse not to know your number.”

So, get your hands on the app here, recently #1 Lifestyle app on iTunes, and follow them on Twitter @littleblackbook. You’ll never have to create a silly Excel spreadsheet ever again like a handful of my friends do while juggling the many dating sites out there.

And did you notice something about the app screenshots? Yep, that’s my little picture there next to the name ‘Sarah Parker’! Note: It’s only a mockup 🙂 Also for an added bonus, check out their hookup infographic. It’s a bit racy, but also super informative. Here’s a taste:

Sh*t Fashion Girls Say: The Series

21 Feb

If you’re like me, you CANNOT get enough of these “Sh*t Fashion Girls Say” videos from The Platform — they’re hysterical! That being said, I wanted to post the three videos here for all Consuming PR readers to enjoy whenever they want.

Here are a few of my favorite quotes that I cannot stop referencing in my everyday life:

  • “Who pulled that look? Lisa Frank?”
  • “Little tea pot. Chin down. Eyes up.”
  • “Andre Leon Talley is my spirit animal”
  • “Victoria Beckham is a space alien from planet fashion.”
  • “People were worried about me. I want to be that thin again.”
  • “Hashtag. Chic to the next lev!”
And, without further ado…

For more from The Platform, check out their cute sizzle reel below and subscribe!

Women’s Wear Daily CEO Summit: Tory Burch on Social Media

20 Nov

“Social media is about being in the moment.” — Tory Burch, CEO and designer.

Watch Tory speak at the WWD CEO Summit on her company’s use of social media. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. Enjoy!

 

PR Couture: The Rise of Instablogging: Tumblr, Instagram & Pinterest Offer a Quick Click Fashion Feast

16 Sep

Recently, I wrote an article for PR Couture on, what I like to call, “instablogging.” Check out the intro below:

In the beginning, when we had to walk uphill both ways to get to the mall, the elite fashion publishing houses provided monthly print magazines to be devoured on the couch, in the bath, under the hair dryer and on the elliptical. Then fashion bloggers established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts.

And the industry took note, eventually moving to partner with bloggers and supplement traditional media coverage by becoming publishers themselves. Then with Twitter and Facebook, access to content became greater and the act of sharing this content became a measurement of business success.

Instablogging, the term we use to describe sites like Tumblr, Instagram and Pinterest are the latest publishing platforms to satiate the industry and fashion public’s growing demand for quick-fix content creation and dissemination. Instablogging enables brands to build and strengthen communities at a rapid pace with a snap of a camera, a pin or a click… 

To read the complete article, check it out on PR Couture.

And, for more on Pinterest, check out my mention in this MediaPost piece:

Facebook Wall Protesting: Could It Be Considered Disturbing The Peace?

9 Aug

(Flickr: See-ming Lee)

Recently, you may have seen all the social chatter about the efforts of Change.org members behind the Clean Clothes Campaign. I started to recognize these efforts last month when I caught wind of the same story on Vogue.com regarding Versace’s commitment to banning the practice of sandblasting jeans, a technique used to give jeans a used look which is highly dangerous to workers, after Change.org members posted to their Facebook Wall.

Just last week, the Italian fashion house Dolce & Gabbana’s Facebook Wall was also bombarded by Change.org members’ messages demanding that the company ban sandblasting. According to Change.com, this move comes after more than 25,000 European and American activists joined a campaign on Change.org demanding that the company ban sandblasting.

“The technique, already banned in Europe, is reportedly still carried out in key garment-producing countries like Bangladesh and Turkey and can result in workers developing the irreversible lung disease silicosis,” reports Vogue.com.

Although this group used the written word to protest, Dolce & Gabbana deleted posts on its Facebook Wall after Change.org members posted messages demanding the company ban sandblasting.

A number of major brands, such as Levi’s, H&M, C&A, Gucci, and most recently Versace, have already abolished sandblasted jeans in their collections. Much like the recent Dolce & Gabbana efforts, the Clean Clothes Campaign forced Versace to lock it to the public after accusing them of using the procedure. The Italian fashion house eventually agreed to the group’s demands, going so far as to say that any supplier found to be employing sandblasting as a production technique would be in breach of contract with Versace.

“The Clean Clothes Campaign has now launched an impressive social media campaign and recruited tens of thousands of supporters from all over the world to demand that Dolce & Gabbana follow in the footsteps of their competitors and ban sandblasting,” said Change.org Organizer Meredith Slater. “Change.org is about empowering anyone, anywhere to demand action on the issues that matter to them, and it has been an honor to provide a platform for the Clean Clothes Campaign’s inspiring campaigns.”

In my opinion, expressing ones opinions through the written word is the best way to create change. However, Facebook Walls and other forums are now very similar to physical venues. Fashion labels and brands use Facebook to create the same feel as if the user were a customer in their physical store.

If people were to barge through the doors and begin protesting or squatting, do you think this might be considered disturbing the peace? Could this translate as similar activity on a Facebook Wall? What are your thoughts on moderating conversations online?

Co-Founder Dennis Crowley on the Future of Foursquare

26 Jun

I have to be honest; I’ve lost a bit of my drive to check-in places after I’ve already  taken advantage of the many first time deals around San Francisco. However, Foursquare is starting to intrigue me again with their plan for the future.

At the last Girls in Tech Fireside Chat, I had the pleasure to listen to Foursquare Co-Founder Dennis Crowley. He explained that Foursquare could soon be your personal tour guide, or Clippy for your pocket. This personal tour guide would be so in tune with your everyday behaviors, that it would recommend places to check out as you walked around the city you’re in. Check out the video of Dennis Crowley describing the future of Foursquare on Socialcam here.

What if Foursquare knew your personal shopping behaviors? Think about all the boutiques and stores you’d discover according to your interests. And, think about how this would change tourism. No need for those guidebooks because Foursquare would help you make the trip your own.

After leaving this fireside chat, I couldn’t help but wonder how all this would change advertising, PR and sales. Do you think these changes would help or hurt these industries?