Archive | Tactics RSS feed for this section

Riding the Coachella Wave: Maison Kitsuné Music Events and a Pop-up Shop

25 Apr

 

This slideshow requires JavaScript.

Last week, my favorite Parisian fashion and music label Maison Kitsuné took over Hollywood with a pop-up shop and three epic events at the Roosevelt Hotel. Very smart marketing considering the high volume of activity around fashion and music during Coachella Weekend 1 and 2. This is a best practice to remember when planning out your marketing calendar around specific events.

The celebrations commenced on Wednesday at Spare Room, with a live showcase debuting Heartsrevolution’s new album, and performances by Navvi and Chrome Canyon.

The party continued with a Kitsuné Club Night at Teddy’s on Friday, where fashion insiders grooved to live music by Prince Language and Jupiter. VIP guests joined Masaya Kuroki, co-founder of Maison Kitsuné, in the swanky depths of the Roosevelt.

Kilo Kish, Eli & Fur and Them Jeans turned up the beat at a Kitsuné pool party at Tropicana on Sunday. Throughout the week, party goers shopped exclusive tees and vintage pieces at the Maison Kitsuné pop-up store at room 100. And boy do I love a good pop-up store when you pop them up in influential areas! This gives customers and influencers a chance to get to know your product in an intimate way while creating an environment that drives your brand identity.

Follow Kitsuné on Soundcloud for stellar music! Here’s a mix from last week’s Kitsuné Club Night:

Advertisements

How to Leverage Facebook and Your Cell: Who ya gunna call? Savoy’s Hotline!

22 May

Savoy

Savoy Hotline

If you haven’t heard of the EDM subgenre Lovestep yet, do me a favor: 1) Go to Soundcloud.com 2) Follow Savoy. So, what is lovestep?

Well, I have the answer from the founding fathers, Savoy, by just giving them a call. The guys told me, all that’s required is a melodic baseline that basically makes you wanna get it on. They asked me if I “concurred.” I said “Yep!” and proceeded to giggle.

Enter the power of Twitter…

Not sure if I’m famous, but it was a nice ego boost 😉 In conclusion, I’m giving Savoy 5 stars for their efforts to reach fans. It’s VERY important to foster those relationships early on and Savoy has it down perfectly.

Want to give them a call too? Here’s the number: 321-8-SAVOY-8. Remember, only call the number when they say it’s open. Check their Facebook and Twitter @SAVOY for the latest.

Kohl’s Teases Jennifer Lopez’s New Project on YouTube

1 Sep

I’m all for using branded video content to promote new products, and Kohl’s did just this with a few teasers on YouTube for Jennifer Lopez’s new project. They even changed the skin of their YouTube channel to match her fall collection.

Question: Do you think they should brand across Facebook and Twitter too? In my opinion, they should stay consistent and, if anything, feature photos of JLo across the top Facebook Page filmstrip and change the background of their Twitter Page. Building a cohesive brand campaign is the key to driving home the key messages.

Check out these cheeky videos below teasing Jennifer Lopez’s new collection launching in September. What are your thoughts on this video campaign?

Quiksilver Celebrates the Arrival of New Women’s Collection with ‘Summer Stories’ Online Contest

14 Apr

Just the other day, I was made aware of Quiksilver’s Summer Stories contest on Facebook and thought I’d share this social contest with all of you! From Feb. 22 until April 15, 2011, girls from around the world are called to share their best summer-inspired memoirs, photographs, stories and poems with Quiksilver through an interactive tab on the brand’s Facebook page: www.facebook.com/quiksilverwomen.

Of the thousands of submissions, the Quiksilver team will handpick winners and curate the stories into a keepsake book that will be released at select retail locations across the country this coming summer!

Fans of Quiksilver will also be able to get involved by voting for ‘Fan Favorite’ submissions to be included alongside Quiksilver’s picks in the book. In addition to the publication of winning submissions in this limited-edition book, each winner will receive a shopping spree for the new Quiksilver collection. Awesome!

Have you entered the contest? What are some of your favorite Facebook contests? Share your thoughts here!

Armani Exchange Turns 20 and Launches A|X STYLEPAD App

5 Apr

This  Spring   2011,   A|X   will   launch   A|X   STYLEPAD   –   a   multimedia,   interactive   create- your- own   ad   app   that   gives   exclusive  access  to  the  world  of  A|X  Armani  Exchange.  The  A|X  STYLEPAD  app  will  give  iPhone  and   iPad  users  creative  control  to  design  “their  A|X”,  selecting  the  background,  casting  the  model  from  supplied  images,   and   add   a   personalized   message   by   writing   text   over   the   image   to   create   a   one- of- kind   ad   to   save   or   share   with   friends  on  social  networks.

The   A|X   STYLEPAD  also launches the same year as  A|X  Armani  Exchange  20th  Anniversary.  Giorgio  Armani marks  this  significant  milestone   with   special   seasonal   capsule   collections,   a   series   of   global   events,   exclusive   brand   application   –   A|X   STYLEPAD,  and  a  commemorative  brandmark  of  its  iconic  logo.

A|X  STYLEPAD  feature  will  be  housed  on  the  A|X  Mobile  site  that  will  feature  an  exclusive  A|X  20  Years  of  Style   global  branded  content.  Highlights  will  include  special  A|X  Limited  Edition  Collection  preview,  exclusive  A|X  video,   access  to  the  A|X  Life  section  for  events,  trends,  music,  and  brand  news.

Additional  exposure includes marketing  elements  via  the  A|X  blog,  A|X  social  networks,  A|X  YouTube,  A|X  in- store  promotions,  A|X  text  mobile   marketing,  and  press  materials  covering  this  digital  media  endeavor. With  the  A|X  STYLEPAD  application,  Armani  Exchange  brings  together  three elements:  exclusive  content,   online   entertainment,   and   social   networking . Are you planning on downloading this application?

Currently, both the Chanel app and the Style.com app are on my phone so I can view the latest fashion shows whenever and wherever I may be. The A|X  STYLEPAD  might just join those two. What other fashion apps do you currently use and why?

Macy’s Customized QR Codes Delivering Tips From Designers

23 Mar

As many of you have seen by now, Macy’s has kicked off their new in-store QR codes with their Macy’s Backstage Pass campaign. A new mobile consumer initiative, Macy’s Backstage Passes are customized QR codes that deliver video content featuring Macy’s celebrity designers and fashion authorities.

Macy’s videos offer essential tips, trend information and behind-the-scenes looks at collections that will help customers in-store learn more about the brands/designs as they shop. Designers participating include makeup maven Bobbi Brown, Sean “Diddy” Combs, Tommy Hilfiger, Michael Kors, Greg Norman for Tasso Elba, Rachel Roy, Irena Shabayeva for I.N.C., and a host of the nation’s most influential fashion bloggers for Macy’s newest exclusive collection, bar III. Additionally, the campaign will feature content by Martha Stewart and Madonna’s Material Girl in videos.

Many businesses have recently folded QR codes into their social media campaigns and this emerging technology in the U.S. is becoming a very popular must-have with retailers. What are your thoughts on this campaign and the future of QR codes? Do you think they are here to stay?

Want a taste of this before you go into Macy’s and try it out in stores? Check out more on Macy’s efforts in-stores now and atwww.macys.com/findyourmagic. And, for a quick demonstration, just scan the red star code below using a QR code reader on your smart phone and your device will do the rest. You can either scan your computer screen or print the code to scan. Special tip: If you don’t have a QR code reader on your smart phone or video-enabled device, just text “reader” to MACYS (62297) to receive a free QR reader download.

This Backstage Pass below features a quick fashion tip from renowned designer Rachel Roy. Her Backstage Pass codes can be found in-store within Rachel Rachel Roy shops at Macy’s.

Armani Exchange’s First StyleBRITY

19 Oct

Armani Exchange enlisted 90210 star AnnaLynne McCord to act as the brand’s first StyleBRITY. Many fashion brands enlist the status and beauty of popular celebrities, but not many actually put them to work! Armani Exchange had AnnaLynne style 10 looks from the A|X Holiday collection, incorporating her own unique sense of personal style and offering insider fashion tips on the best gifts for the upcoming holiday season.

AnnaLynne remixed and restyled the A|X Holiday collection to create looks that reflect Young Hollywood and LA Style, incorporating the latest trends. Check out some of AnnaLynne’s top choices from A|X that she chose as the perfect gift for the jock, the prep, the good-girl, the bad-girl and more.

And remember, beginning in November you can start seeing StyleBRITY segments, including AnnaLynne’s, on A|X TV.

Note: This post was inspired by Page Spicer. Check her blog out at http://twentysixandthensome.com